How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI

11. Measurement Tool Review

To implement the recommendations in this book, you need a software solution to get to the data you want. You may find that your existing tools give you some or most of the data you need. If that’s the case, congratulations! You are ahead of the game. But for most, implementing the recommendations requires bringing some new tools into the mix.

For the purpose of this exercise, monitoring tools are defined as platforms for scanning social media networks and websites for key words and phrases that are relevant to the organization. Engagement tools are platforms for publishing and replying to status updates within the interface. They also may include workflow tools, like the ability to assign posts to other users for ...