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Managing Growth and Expansion into Global Markets
book

Managing Growth and Expansion into Global Markets

by Thomas A. Cook
September 2015
Intermediate to advanced
352 pages
8h 35m
English
CRC Press

Overview

This book addresses the unique logistical, transportation, and distribution issues surrounding growth and expansion into global markets. Supplying a full overview of management assessment tools, it explains what it takes to enter into foreign markets and avoid common pitfalls. Distilling the author‘s decades of experience in global supply chain management and international business, the book details the benefits and drawbacks of both organic growth and merger and acquisitions into global markets. After reading this book, readers will better understand how to properly assess their organizations options for growth and expansion.

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Publisher Resources

ISBN: 9781482259186