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Managing Growth and Expansion into Global Markets
book

Managing Growth and Expansion into Global Markets

by Thomas A. Cook
September 2015
Intermediate to advanced
352 pages
8h 35m
English
CRC Press
Content preview from Managing Growth and Expansion into Global Markets

Chapter 4

Strategic Planning

Strategic planning is both an art and a science. Those that succeed best in strategic planning know how to balance out both areas and develop an ideology that assures consistent success.

This chapter provides a very comprehensive overview of strategic planning and offers the reader a structured approach to this area that can provide an easy, simplified approach to thinking out strategic planning consistently and achieve desired results.

The Strategic Planning Process

Strategic planning can be best addressed by viewing the following steps:

  • Identifying stakeholders and leadership
  • Setting deliverables
  • Alignment of goals and expectations
  • Managing a strengths, weakness, opportunities, and threats (SWOT) analysis
  • Establishment ...
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Publisher Resources

ISBN: 9781482259186