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The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition by Pearson

Name: The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition by Pearson
ISBN: 9789361594151

by P D Chaturvedi, Mukesh Chaturvedi

January 2026

Intermediate to advanced

528 pages

19h 52m

English

Pearson India

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Cover
About Pearson
Title Page
Dedication
Contents
Preface
About the Authors
PART I COMMUNICATION SKILLS
1. Profile of an Effective CommunicatorAn Analysis of the CaseReview Your LearningEndnote
2. Theatre Technique for Effective Communication and Personality Development
What is Theatre?What is a Play?StorySix Stages of PlayIssuesTheatre and Communication SkillsTheatre TechniqueWhat is Personality?IdentityObjectivesPedagogyAreas CoveredBusiness CommunicationInterpersonal CommunicationOral CommunicationWritten CommunicationBody LanguageInterpersonal RelationsApplication AreasSession-wise PlanEvaluationSoftware and Hardware NeededThe End ProductMethodScript WritingScript ReadingFinal PresentationConclusionSummaryCase: Stanford Prison Experiment Question to AnswerReview Your LearningReflect on Your LearningApply Your LearningSelf-Check Your LearningEndnotes
3. Reading Skills
What is reading?UnderstandingHow do We Read?How Do Our Eyes Move and Pause and Move?Know Your Reading SpeedEnhancement of Reading Ability/Purpose of readingThe Nature of Reading material/The reading styleStyles of ReadingSlow Reading StyleNormal Reading StyleRapid Reading Style—SkimmingSurveying—Process of Reading a Book, Long Article, or ReportScanningKnow the text organizationTraining of EyesGuidelines for Effective ReadingDo’sDon’tsReading EfficiencyWatch the Eye MovementSummaryCase: Chorus ReadingReview Your LearningReflect on Your LearningApply Your LearningSelf-Check Your LearningReading ExercisesEndnote

4. Speaking Skills
SpeakingThe Art of SpeakingGoals of SpeakingSpeaking StylesThe Speaking ProcessGuidelines for Developing Speaking SkillsWhat is Oral Communication?Importance of Oral Communication SkillsChoosing the Form of CommunicationPrinciples of Successful Oral CommunicationGuidelines for Effective Oral CommunicationBarriers to Effective Oral CommunicationThree Aspects of Oral Communication—Conversing, Listening, and Body LanguageIntercultural Oral CommunicationOral Communication and Electronic MediaPhonesVoice MailConference CallsCell PhonesVideo ConferencingSummaryCase: Dealing with outsourcing BacklashQuestions to AnswerReview Your LearningReflect on Your LearningApply Your LearningSelf-check Your LearningEndnotes
5. Conversation Skills
What is Conversation?Social ConversationEffective ConversationConversation ControlControlling the Direction of ConversationManaging Negative ResponsesNoticing and Recognizing Cues and CluesInterpreting Signs and SignalsAvoiding Parallel ConversationPractising Sequential Conversation Using Reflection and EmpathyCultivating a Sense of TimingSummarizingTransactional Analysis (TA)Psychological Characteristics of Ego StatesApplications of Conversation ControlMeetingsBeing Assertive Without Being AggressiveControlled Response to Conversational AttacksNegotiating Through Conversation ControlSummaryCase: Discussing VandalismReview Your Learning Reflect on Your Learning Questions to Answer Apply Your LearningSelf-check Your LearningEndnotes
6. Listening Skills
What is Listening?How Do We Listen?Listening as a Management ToolThe Process of ListeningFactors that Adversely Affect ListeningLack of ConcentrationReasons for not concentrating include:Unequal StatusesThe Halo EffectComplexesA Closed MindPoor RetentionPremature Evaluation and Hurried ConclusionsAbstractingSlantCognitive DissonanceLanguage BarrierLeft-sided Listening in Men Listening in Left-handed PeopleCharacteristics of Effective and Ineffective ListenersGuidelines for Improving Listening SkillsResponsive ListeningBasic Reflective ResponseBasic Clarification ResponseSummaryCase: Too Busy to Listen?Questions to AnswerReview Your Learning Reflect on Your LearningApply Your LearningSelf-check Your LearningEndnotes
7. Non-verbal Skills
What is Non-Verbal Communication?Meta-communicationKinesic CommunicationCharacteristics of Non-Verbal CommunicationClassification of Non-Verbal CommunicationEkman’s Classification of Communicative MovementsFace FactsPositive GesturesNegative Gestures Lateral GesturesResponding to Power PosturingGuidelines For Developing Non-Verbal Communication SkillsCommunication BreakdownSummaryCase: Everest Textile millsReview Your Learning Reflect on Your Learning Questions to AnswerApply Your LearningSelf-check Your LearningEndnote
8. Writing Skills
The Art of WritingThe Skills Required in Written CommunicationThe Purpose of WritingWriting to InformWriting to Persuade Clarity in WritingPrinciples of Effective WritingAccuracyBrevityLanguage, Tone, and Level of FormalitySummaryCase: On Writing WellQuestions to AnswerReview Your Learning Reflect on Your LearningApply Your LearningSelf-check Your LearningEndnotes
PART II BUSINESS COMMUNICATION
9. Nature and Process of CommunicationThe Role of Communication Defining CommunicationClassification of CommunicationThe Purpose of CommunicationCommunication to InformCommunication to PersuadeThe Process of CommunicationThe Linear Concept of CommunicationThe Shannon–Weaver ModelThe Two-way Communication ProcessThe Elements of CommunicationThe Major Difficulties in CommunicationBarriers to CommunicationIncorrect AssumptionsPsychosocial BarriersConditions for Successful CommunicationThe Seven C’s of CommunicationUniversal Elements in CommunicationCommunication and Electronic MediaCommunication and Social Media SummaryCase: Communication FailureReview Your LearningReflect On Your LearningApply Your LearningSelf-Check Your LearningEndnotes
10. Organizational Communication
The Importance of Communication in ManagementSome Important Functions of ManagementHow Communication is Used by ManagersCommunication Concerns of the Manager Human NeedsTheory X and Theory Y Communication Training for ManagersCommunication Structures in OrganizationsVertical Communication Horizontal CommunicationLine and Staff ManagementFormal CommunicationInformal CommunicationInformation to be Communicated at the Workplace SummaryCase: Communication Breakdown at Society SupermarketReview Your Learning Reflect on Your Learning Apply Your LearningSelf-check Your LearningEndnotes
11. Cross-cultural Communication
Globalization and Intercultural CommunicationThe New Global Mantra: Go LocalCultural SensitivityMeetings and Social VisitsGroup BehaviourPaying a VisitAddressing OthersDeveloping Cultural IntelligenceHigh-context CulturesLow-context CulturesTime As a Cultural FactorSpace As a Cultural FactorSome Examples of Cultural DiversityJapanFranceGermanyBrazilChinese Culture: Some Common BeliefsGuidelines for Intercultural CommunicationE-Mail and Intercultural CommunicationLanguageCultureSummaryCase: Intercultural Lessons from CrashReview Your LearningReflect on Your LearningApply Your LearningSelf-check Your LearningEndnotes
12. Social Media
IntroductionLet the first ‘Social Media Games’ begin!The Age of Internet Communication ToolsWhat does Social Media mean?Open DiaryWeblogCharacteristics of Social MediaClassification of Social MediaSocial PresenceThe Concept of Self-presentationNature and Scope of Six Types of Social MediaCollaborative ProjectsBlogsContent CommunitiesSocial Networking SitesVirtual Game WorldsVirtual Social WorldsPurpose/Choosing the Most Suitable Social MediaTarget GroupSummaryCase: Was London Olympics 2012 the ‘social-Olympics’?Questions to Answer Revisiting the Communication TheoryReview Your Learning Reflect on Your LearningApply Your LearningSelf-check Your LearningEndnotes
13. Business Letters, Memos, and E-mails
IntroductionWriting Routine and Good-news LettersRoutine Claim Letters and ‘Yes’ RepliesRoutine Request Letters and ‘Yes’ RepliesRoutine Orders and Their ‘Yes’ RepliesGuidelines for a ‘Yes’ ReplyGuidelines for a ‘No’ ReplyWriting Persuasive LettersWriting MemosHow to Write a MemoUses of a MemoEssentials of Good Business Letters and MemosSimplicityClarityConcisenessStandard and Neutral LanguageYou-AttitudeSincerity and ToneEmphasisPlanning, Writing, and Revising: The Three Steps of Successful WritingForm and Layout of Business LetterSBusiness-letter StylesLayout and Formatting GuidelinesWriting E-mailsReceiver’s E-mail AccountSubject LineSending CopiesSummaryCase: A Reply Sent to an Erring CustomerReview Your Learning Reflect on Your Learning Apply Your LearningSelf-check Your Learning
14. Written Analysis of Cases
What is a case?Characterstics of a Case and Its AnalysisThe Process of Case AnalysisStep 1: Study the CaseStep 2: Identify the ProblemStep 3: Define the ProblemStep 4: Identify the Causes of the ProblemStep 5: Develop Alternative SolutionsStep 6: Evaluate the AlternativesStep 7: Develop a Plan of ActionRequirements for a Case AnalysisAnalysis of Communication Breakdown at Society SupermarketThe Structure of a Written Case AnalysisSummaryCase: Accepting A ContractReview Your LearningReflect on Your LearningApply Your LearningSelf-check Your Learning
15. Business Reports
What is a Report?The Purpose of a ReportKinds of ReportsThe Terms of ReferenceThe Objectives of a ReportPlanning and Organizing InformationSequencing InformationOutline as a Structuring DeviceWriting ReportsStructure of a ReportBasic and Subsidiary Parts of a ReportShort Management ReportsMemosLettersLong Formal ReportSThe Title PageAcknowledgementsCover LetterLetter of TransmittalTable of ContentsAbstract and Executive SummaryDiscussion and Analysis of FindingsGlossaryAppendixBibliography and ReferencesIndexUsing Diagrams and Visual Aids in ReportsUse of TablesIndexUse of Graphics in ReportsHow to Use Figures and Diagrams in ReportsSummaryCase: Survey Report for India Representative Office of HRC Business School, FranceReview Your Learning Reflect on Your LearningApply Your LearningSelf-check Your LearningEndnotes
16. Summer Project Reports
IntroductionThe Difference between Summer Project Reports and Business/Technical ReportsGeneral Guidelines For Writing Summer Project ReportsObjectiveSelection of a ProblemThe Role of Summer Project MentorsWriting the Project ProposalComponents of the Summer Project ReportCover and Title Page Approval of Organization and Faculty GuidesAbstractAcknowledgementsTable of Contents List of Tables, Figures, Appendices, and AbbreviationsChapter I: IntroductionChapter II: Research DesignChapter III: Results and ConclusionsChapter IV: RecommendationsReferencesAppendicesProject PresentationSummaryCase: Executive Summary of a Consumer Behaviour StudyReview Your LearningReflect on Your LearningApply Your LearningSelf-check Your Learning
17. Storytelling
Why Story Telling Method of Teaching?Types of StoriesLimitations of Story Telling MethodStory AnalysisPitfalls to Avoid in Story AnalysisElements of a Story Devox (India) LimitedDevox (India) Limited – 2Story WritingOpening ParagraphStory Title The ContextThe DecisionSample Opening ParagraphSample Opening Paragraph RevisedSample Opening Paragraph Revised AgainWhy Write A Story?Case: Clear Mind Thinks & Communicates ClearlyQuestions to AnswerSummaryReview Your LearningReflect on Your LearningApply Your LearningSelf-check Your Learning
18. Effective Presentations
IntroductionWhat is a presentation?Essential Characteristics of a Good PresentationThe Difference Between a Presentation and a LectureThe Difference Between a Presentation and a Written ReportPreparing a presentationIdentify the Purpose of the PresentationAnalyse the Audience and Identify Their NeedsDesign and Organize the InformationDecide on the Medium of Presentation and Visual AidsTime the PresentationBecome Familiar with the Location of the PresentationDelivering The PresentationRehearsalBody LanguageHandling Questions and DebateTips to Fight Stage FrightSummaryCase: The Presentation EffectReview Your LearningReflect on Your LearningApply Your LearningSelf-check Your Learning
19. Business Etiquette
What is business Etiquette?IntroductionsSelf-introductionsIntroducing OthersHandshakes and Non-verbal GesturesTelephone/CELL PHONE EtiquetteMaking a CallCommon Telephone CourtesiesTelephone Etiquette Observed by Administrative AssistantsTelephone PrecautionsBusiness DiningThe HostThe GuestTable MannersInteraction with foreign VisitorsBusiness manners IN different countriesAmericansEuropeansThe JapaneseArabs IndiansInter-Organizational EtiquetteSummaryCase: Cultural SensitivityReview Your LearningReflect on Your LearningApply Your LearningSelf-check Your Learning
PART III STRUCTURED APPLICATIONS
20. Communication for Effective MarketingObjectives of Marketing CommunicationTools of Marketing CommunicationSome New Tools of Marketing CommunicationDirect MarketingDirect SellingEvent MarketingExhibit MarketingConsumer, Industrial, and Trade Marketing CommunicationBrand, Institutional, and Corporate Marketing CommunicationMarketing Communication ContinuumIntegrated Marketing CommunicationsSummaryCase: Celebrity Endorsement: Shaken or StirredReview Your LearningReflect on Your LearningApply Your LearningSelf-Check Your LearningEndnotes
21. Communication for Effective Negotiations
What is Negotiation?The Nature of NegotiationThe Need for NegotiationSituations Requiring NegotiationSituations Not Requiring NegotiationFactors Affecting NegotiationLocationTimingSubjective FactorsPersuasive Skills and the Use of You-AttitudeStages IN the Negotiation ProcessThe Preparation PhaseThe Negotiation PhaseThe Implementation PhaseNegotiation StrategiesInitial StrategiesDuring the DiscussionReaching an AgreementSummarizingDeadlocksSummaryCase: Farsighted NegotiationReview Your LearningReflect on Your LearningApply Your LearningSelf-check Your LearningEndnotes
22. Communication for Conflict Management
What is Conflict?Armed ConflictCharacteristics of ConflictDynamic Nature of ConflictsState of TensionEmotional Residue of ConflictManagement of ConflictNegative Conflicts and Positive ConflictsCharacteristics of Negative ConflictsCharacteristics of Positive ConflictsInterpersonal Conflict as a General State in Modern LifeCommunication as a Bridge of Interpersonal UnderstandingConflict Management Through CommunicationManagement SkillsCommunication SkillsManaging the process of communication in conflictThe S-TLC Strategy Conflict ManagementPurposive Communication in conflictVerbal skills for communicating in conflictUse of Personalized LanguageConflict Over Intangible IssuesTangible Issues and ConflictsTrust BuildingSummaryCase: MHAIReview Your LearningReflect on Your LearningApply Your LearningSelf-check Your Learning
23. Communication for Employment
Applying for JobsWriting a CVTHE Relationship between a Résumé and an Application LetterThe Résumé of a Recent Graduate HeadingObjective EducationWork ExperienceAwards and HonoursActivitiesReferencesSummaryGuidelines for preparing a Good CV Suitable OrganizationAppropriate LengthDrafting an Application LetterThe First ParagraphThe Second ParagraphThe Third ParagraphGeneral TipsInterviewsTypes of Interviews What Does a Job Interview Assess?Focus of Job InterviewsStrategies for Success at InterviewsAnswers to Some Common Interview QuestionsParticipating in a Group DiscussionLeadershipGD ProtocolDiscussion TechniquesListeningSummaryCase: An Employment InterviewReview Your LearningReflect on Your LearningApply Your LearningSelf-check Your Learning
24. Leadership Communication
What is Leadership Communication?What is Leadership?Leadership TheoriesTrait TheoryBehavioural TheoryContingency TheoryCharismatic LeadershipTransformational LeadershipAuthentic LeadershipLeadership and CommunicationCommunicative LeadershipCommunication PatternsTop of FormLeader versus Manager Communication Leadership Communication StrategyLeadership Communication StylesGender Issues in Leadership CommunicationLeadership and Follower Communication Styles Leadership Communication by ExpectationsLeadership Communication for Organizational DevelopmentLeadership Communication during CrisisCase: Leaders Speak SummaryReview Your LearningReflect on Your LearningApply Your LearningSelf-Check Your LearningEndnotes
25. Communicating Effectively with Boss
Managing your Boss – What Does it Mean?How To Build Compatible Work Styles?Analyze Your Role in the Problem 395Using Effective Communication Techniques in Managing upSummaryCase: Meeting TimelinesReview Your LearningReflect on Your LearningQuestions to AnswerApply Your LearningSelf-Check Your LearningEndnotes
Appendix 1: Grammar, Usage, and Style
Appendix 2: The Process of Research
Appendix 3: A Sample Report
Index
Copyright

Overview

The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5e, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design. The focus on technology and upcoming areas is a crucial feature of this edition. Sections on topics such as the use of e-mails, video conferencing, cellular phones, phone conferencing, PowerPoint presentations, and social media (Facebook, X, LinkedIn, etc.) have been updated and enriched to empower employees in contemporary organizations.

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