May 2024
Intermediate to advanced
528 pages
19h 52m
English
book
The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition
by P D Chaturvedi, Mukesh Chaturvedi
Content preview from The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition
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Appendix3
A Sample Report
A Report on an Integrated Marketing Communication Plan for Smriti
Prepared for Otsira Gentics, Mumbai
by S. Patel
1 July 2008
Contents
Introduction
1. Where Are We Now?
Introduction
Category Review
PEST Analysis
Market Analysis
Product Life Cycle (PLC)
Competition
Brand Equity Indicators
Brand Equity Description
Target Audience
Buying Process
Market Research
Objective
Research Design and Sampling Framework
Decision Making and the Buying Process
Stimulus/Need Recognition
Environmental Influences
Individual Differences
Consider or Search for Information
Information Processing
Buy/Purchase
Experience/Post Evaluation Criteria
Flowchart of the Buying Process
SWOT Analysis
2. Where Do We Want to Be?
Marketing Objective
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.