CONTENTS
Chapter 1 My Ride With Taxi Terry
Chapter 2 The First Tenet: Set High Expectations and Then Exceed Them
Chapter 3 The Second Tenet: Delivering What Helps the Customer Helps You
Chapter 4 The Third Tenet: Customers Are People, So Personalize Their Experience
Chapter 5 The Fourth Tenet: Think Logically and Then Act Creatively and Consistently
Chapter 6 The Fifth Tenet: Make Your Customer the Star of the Show
Chapter 7 The Sixth Tenet: Help Your Customers Come Back for More
Chapter 8 The Seventh Tenet: Creating Joy for Your Customer Will Make Your Work—and Life—More Joyful
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