A Cynic’s Business Wisdom

Index

ABC Company, 95–96

Ability to “deliver the goods,” 10

Ability to concentrate, 111

Academics, 145

Accountants, 82, 145–146

Act of “living in the past,” 77

Acting classes, need for 136–137

Action Plan, 83

Advertising, 118

Affordability, 120

“Agenda-type” activity, 76

“Aha” moment, 27–28, 69

Ambition, 56–57

Angry, 23

Aphrodisiac product, 25

Art of empty but effective responses, 100–101

ASIA (Audience, Solutions, Ideas, Action Plan) doctrine, 71, 72

Asset Approach, valuation 91

Audience

knowing, 50

right business plan for right audience, 78

Authority, 59

Awareness, 118

“Baby Steps” in Planning, 76–77

Behavioral psychology quickie, 55–56

Being self-employed

“aha” moment, 27–28

promises, 29–30

reasons for being entrepreneur, 30–31

self-assessment ...