Definitions of corporate strategy: a mini tourSales strategy: definition, responsibility, and sourcesMarket analysis: trade environment scanResponding to customers’ strategiesCustomer-satisfaction surveys as a strategic input and a monitoring toolOrganization capabilities assessment and capability building programCorporate strategy: vision, strategic themes, and goalsThe definition of the sales strategy: strategic actions, targets, and activitiesCommunication and outputs of the sales strategyTakeaway points