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List of Figures
Channel architecture: global—all markets
Channel architecture: health and beauty markets in Europe
Channel architecture: consumer electronics (white and brown goods) in Europe
Trade accounts and channels: in home macrosector
Trade accounts and channels: out of home macrosector
Strategic planning framework
Example of channel/trade account pre-evaluation model
Example of pre-evaluation map
Strategic planning framework in detail
The fundamental KPIs for sales
Point of purchase indicators
Mapping categories and customer through market shares
An example of sales ...
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