References and Suggestions for Further Reading
Andrews, K.R. 1971. The Concept of Corporate Strategy. Homewood, IL: Dow Jones-Irwin.
Ansoff, H.I. 1965. Corporate Strategy. New York: McGraw Hill.
APICS and IBF 2012. “2012 Sales and Operations Planning Insights and Innovations. Exploring Real-World S&OP Practices in Supply Chain and Operations Management”, www.apics.org.
Arden, T.G., and S.E. Edwards. 2009.Best Practice Guide for Customer Service Managers: An Activity-based Workbook for Leaders of Teams That Strive for Service Excellence. Longbridge Deverill, Wiltshire: Customer 1st International.
Bowersox, D.J., and M.B. Cooper. 1992. Strategic Marketing Channel Management. New York: McGraw Hill.
Baker, M.J. 1987. The Marketing Book. London: Heinemann. ...
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