Page numbers in italics indicate a figure or table on the designated page.

announce date, marketing plan and 389, 60

assets see marketing assets

audience, target see target audience

auditing, marketing materials 105

awards: in marketing games 50; post-launch 136

back catalog/library of games 1367

big announcements/reveals: in marketing plan 412; by press 804; tips for 834

blogs 71 see also website

brand bible 29

branding: brand bible 29; case study on 323; competitive landscape 267; development of 23, 259; differentiators 28; essential questions 25; examples of established 24; facts 25; legal side of 30; personality 26, 26; philosophical ...

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