Page numbers in italics indicate a figure or table on the designated page.
announce date, marketing plan and 38–9, 60
assets see marketing assets
audience, target see target audience
auditing, marketing materials 105
back catalog/library of games 136–7
big announcements/reveals: in marketing plan 41–2; by press 80–4; tips for 83–4
brand bible 29
branding: brand bible 29; case study on 32–3; competitive landscape 26–7; development of 23, 25–9; differentiators 28; essential questions 25; examples of established 24; facts 25; legal side of 30; personality 26, 26; philosophical ...
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