There is always a well-known solution to every human problem—neat, plausible, and wrong.

—H. L. Mencken, Prejudices: Second Series

O sancta simplicitas! In what strange simplification and falsification man lives!

—Friedrich Nietzsche, Beyond Good and Evil

Everyone knows that in every case under the sun, in any example one can imagine, when rational human beings are making decisions, if an IT product can be acquired “off the shelf,” it is better to do so than to build it. After all, building IT capabilities is expensive and risky, and custom capabilities can take a long time to get to the keyboards of users. A third-party product’s vendor may have special expertise in the relevant domain, and can take advantage of the collective ...

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