December 2019
Beginner to intermediate
352 pages
8h 59m
English
Content preview from Affiliate Marketing For Dummies
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Chapter 14
Opt-In and Landing Pages
IN THIS CHAPTER
Getting prospects onto your email list with an opt-in page
Understanding the components of a successful landing page
Discovering tips for how to best communicate your offer
When that prospect or person who is potentially interested in your affiliate offer finally clicks on your affiliate link, he will, of course, go somewhere. The odds are good that their destination will be some type of landing page. The landing page basically sells them on taking the next step — either getting onto a list or making a buying decision.
Whether you are an affiliate marketer or a merchant (with or without affiliates; see Chapter 17 for details), understanding the basics of landing pages is critical to business success. And although we usually think of the landing page as the one that makes the sale, another type of landing page is really about getting prospects to provide their email — to “opt in” to the offer being made. There is no sale at this type of page, just an enticing free offer or other compelling reason to get onto your email list — and be redirected to your offers.
This chapter covers the basics of both opt-in and landing pages, and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.