Affiliate Marketing For Dummies

Chapter 14

Opt-In and Landing Pages

IN THIS CHAPTER

Getting prospects onto your email list with an opt-in page

Understanding the components of a successful landing page

Discovering tips for how to best communicate your offer

When that prospect or person who is potentially interested in your affiliate offer finally clicks on your affiliate link, he will, of course, go somewhere. The odds are good that their destination will be some type of landing page. The landing page basically sells them on taking the next step — either getting onto a list or making a buying decision.

Whether you are an affiliate marketer or a merchant (with or without affiliates; see Chapter 17 for details), understanding the basics of landing pages is critical to business success. And although we usually think of the landing page as the one that makes the sale, another type of landing page is really about getting prospects to provide their email — to “opt in” to the offer being made. There is no sale at this type of page, just an enticing free offer or other compelling reason to get onto your email list — and be redirected to your offers.

This chapter covers the basics of both opt-in and landing pages, and ...