Chapter 9

Distribution Trends

Michael Hanke    SkaiBlu, LLC, Consulting, Los Angeles, CA, United States


This chapter will investigate how the transformation of the airline distribution ecosystem, fuelled by changes in the socioeconomic and demographic area, technology, disintermediation, GDS and online travel agency developments, mobile distribution channels and emerging disruptors, are affecting the tourists that are travelling by air. Related concepts such as fare merchandising, ancillaries, and personalisation, as well as the growing importance of big data, IATA NDC, and artificial intelligence, will be explored.


Distribution; Disruption; Technology; Mobile; Innovation; Fare merchandising; Ancillary; Big data; Personalisation; ...

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