Aligning Strategy and Sales

Acknowledgments

“If you take an idea from one person, that's plagiarism. But if you take from many people, that's research.” I've had the help of many people in developing, testing, and refining the ideas in this book.

My first debt is to Lynda Applegate, chair of the Entrepreneurial Management unit at Harvard Business School when I wrote this book. Lynda suggested that I start the executive program on Aligning Strategy and Sales and championed that cross-functional initiative through the university labyrinth. She is one of the best managers and colleagues I know, in or out of academia. I also want to thank the HBS faculty who have taught in that program—David Collis, Walter Friedman, John Gourville, Linda Hill, Robert Simon, and John Wells—and ...