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Aligning Strategy and Sales
book

Aligning Strategy and Sales

by Frank Cespedes
August 2014
Intermediate to advanced
256 pages
6h 11m
English
Harvard Business Review Press
Content preview from Aligning Strategy and Sales

Acknowledgments

“If you take an idea from one person, that's plagiarism. But if you take from many people, that's research.” I've had the help of many people in developing, testing, and refining the ideas in this book.

My first debt is to Lynda Applegate, chair of the Entrepreneurial Management unit at Harvard Business School when I wrote this book. Lynda suggested that I start the executive program on Aligning Strategy and Sales and championed that cross-functional initiative through the university labyrinth. She is one of the best managers and colleagues I know, in or out of academia. I also want to thank the HBS faculty who have taught in that program—David Collis, Walter Friedman, John Gourville, Linda Hill, Robert Simon, and John Wells—and ...

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Publisher Resources

ISBN: 9781422196083