Part Two
LINKING STRATEGY AND SALES
The main thing is to keep the main thing the main thing.
—Attributed to Jim Barksdale, Stephen Covey, Steve Jobs, the band Last Call, and others
Chapter 4The Goal of Strategy
In most companies, people use the word ...
Get Aligning Strategy and Sales now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.