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Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank Cespedes

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Part Two

LINKING STRATEGY AND SALES

The main thing is to keep the main thing the main thing.

—Attributed to Jim Barksdale, Stephen Covey, Steve Jobs, the band Last Call, and others

Chapter 4The Goal of Strategy

In most companies, people use the word ...

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