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Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank Cespedes

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Part One

WE HAVE A PROBLEM

Time is a great teacher.Unfortunately, it kills all its pupils.

—Hector Berlioz

Chapter 1The Dialogue That Rarely Happens

This book looks at how to get sales results that link with strategy. Chapter 1 discusses the relevant ...

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