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Aligning Strategy and Sales
book

Aligning Strategy and Sales

by Frank Cespedes
August 2014
Intermediate to advanced
256 pages
6h 11m
English
Harvard Business Review Press
Content preview from Aligning Strategy and Sales

Part One

WE HAVE A PROBLEM

Time is a great teacher.Unfortunately, it kills all its pupils.

—Hector Berlioz

Chapter 1The Dialogue That Rarely Happens

This book looks at how to get sales results that link with strategy. Chapter 1 discusses the relevant ...

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Publisher Resources

ISBN: 9781422196083