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Aligning Technology with Business for Digital Transformation
book

Aligning Technology with Business for Digital Transformation

by Ashish Pachory
November 2019
Intermediate to advanced content levelIntermediate to advanced
202 pages
5h 39m
English
Business Expert Press
Content preview from Aligning Technology with Business for Digital Transformation

CHAPTER 5

BITA: An Outside-In View

While few would still doubt the need and importance of Business–Technology (or IT) alignment (BITA) in the new economy, gaining an insider perspective on BITA from a cross-section of viewpoints may be a credible barometer to ascertain its place among the myriad of concerns and priorities afflicting a typical enterprise. In the earlier chapters, we discussed the evolution of BITA as a driver of enterprise success in the digital age. Now let us look at how some real organizations view BITA and the factors influencing it.

I approached a select but insightful set of people from both Business and Technology backgrounds with a simple questionnaire seeking their views on critical factors influencing business in the ...

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Publisher Resources

ISBN: 9781949991772