Chapter 2

Monetizing and Marketing Your App

IN THIS CHAPTER

check Charging money for your app

check Not charging for your app (if that's your thing)

check Increasing your app's downloads

The Honeymooners television series aired from 1955 to 1956 on the CBS television network in the United States. Comedian Jackie Gleason played Ralph Kramden, a bus driver living in a small Brooklyn, New York, apartment with his wife, Alice. (In earlier sketches, actress Pert Kelton had played the role of Alice. But Kelton was blacklisted by McCarthy's House Committee on Un-American Activities, so actress Audrey Meadows assumed the role of Alice.)

One of Ralph Kramden's fatal flaws was his affinity for get-rich-quick schemes. In a hilarious Honeymooners episode, Ralph and his buddy Ed Norton (played by Art Carney) did a live television infomercial for their Handy Housewife Helper gadgets. Ralph's sudden stage fright made him stumble and shake instead of effectively showing off his product.

While we’re on the subject of getting rich quickly, we can segue seamlessly to the subject of making money from your Android app. This chapter tells you how to set a price for your app and when to offer it for free, how to handle ...

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