A note on the digital index
A link in an index entry is displayed as the section title in which that entry appears. Because some sections have multiple index markers, it is not unusual for an entry to have several links to the same section. Clicking on any link will take you directly to the place in the text in which the marker appears.
Symbols
- .app file extension, Mobile Provisioning File
- .crash file extension, Organizer
- .ipa file extension, Mobile Provisioning File
- .plist file extension, Organizer
- 148Apps website, Categories and search, Categories and search
- 3G network, Fundamentals of all devices, iPhone, iPhone, iPhone, iPad, iPad
- “Here, Icon Icon!” (online article), Design
- “How to Write a Social Media Press Release” (online article), Launch Checklist
- “iPhone App Icon Design: Best Practices” (online article), Design
- “The Definitive Guide to iPhone App Market Sizing” (online article), Your app’s best-case scenario
- “The Lean Startup” philosophy, Traits of the right customer
A
- accelerometer, Fundamentals of all devices
- Acorn tool, Third-Party Tools
- ad hoc distribution, Development App
- addressable market, Your app’s best-case scenario
- AdMob website, Your app’s best-case scenario
- advertising, Revenue models, Revenue models, Revenue models, Mobclix: Krishna Subramanian, Mobclix: Krishna Subramanian, Game Center, iAd, Surveys and the “social” web, Additional Promotion
- Free + Advertising revenue model, Revenue models, Revenue models
- iAd platform, Revenue models, Mobclix: Krishna Subramanian, Game Center
- paid advertising, Surveys and the “social” web
- agencies for development team, Independent contractors
- Agile Web Solutions, Agile Web Solutions: Roustem Karimov
- agreements and contracts, Agreements and protection, Registration and Enrollment, Registration and Enrollment
- with App Store, for paid applications, Registration and Enrollment
- with development team, Agreements and protection
- Allan, Alasdair (author, Learning iPhone Programming), Your App Store App “Binary”
- Alvarez, Cindy (product manager, KISSmetrics), KISSmetrics: Cindy Alvarez
- Amazon Mechanical Turk, Surveys and the “social” web
- analytics, Analytics, TapMetrics: Christopher Brown, Quantitative feedback, Flurry: Peter Farago
- evaluating, Quantitative feedback
- interviews regarding, TapMetrics: Christopher Brown, Flurry: Peter Farago
- answer sites, Additional Resources
- Answers OnStartups website, Additional Resources
- APN (Apple Push Notification Service), Fundamentals of all devices
- App Advice website, Categories and search
- app icon, Design, Translating wireframes to screens, Checklist for App Store Submission, Version Information
- App Store, You Have an App Idea...Now What?, Looking at the Numbers, The App Store, Categories and search, Categories and search, Categories and search, App Store listing and customer feedback, Ongoing awareness, Checklist for App Store Submission, Rights and Pricing, Version Information, Version Information, App Summary and binary upload, App Summary and binary upload, Status and status history, Status and status history, TapMetrics: Christopher Brown, Launch Checklist, Qualitative feedback, More “beta” testing
- approval process, App Summary and binary upload
- categories in, Categories and search, Rights and Pricing, TapMetrics: Christopher Brown
- customer feedback in, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
- Featured apps in, The App Store
- popularity of, You Have an App Idea...Now What?
- rejections by, Version Information, Version Information, Status and status history
- reasons for, Version Information
- remedying, Status and status history
- researching apps in, Looking at the Numbers
- searching, Categories and search, Categories and search, Ongoing awareness
- by keywords, Categories and search
- by release date, Ongoing awareness
- status of app in, Status and status history
- submitting apps to, Checklist for App Store Submission, More “beta” testing
- App Store button, Website
- appFigures tool, Quantitative feedback
- Appirater tool, Other tools for feedback
- Apple Developer Forums, Additional Resources
- Apple ID, Registration and Enrollment
- Apple Push Notification Service (APN), Fundamentals of all devices
- Apple-provided apps, Fundamentals of all devices
- APPlyzer website, Gleaning insights through rankings
- Appolicious website, Categories and search
- approval process, App Summary and binary upload
- apps, How This Book Is Organized, Conventions Used in This Book, Terms, You Have an App Idea...Now What?, You Have an App Idea...Now What?, Looking at the Numbers, Looking at the Numbers, Looking at the Numbers, Looking at the Numbers, The App Store, The App Store, Categories and search, Categories and search, Categories and search, Categories and search, Categories and search, Categories and search, Quantifying Your App, Quantifying Your App, Quantifying Your App, Quantifying Your App, Quantifying Your App, Quantifying Your App, Revenue models, App type, Pricing, Pricing, Your app’s best-case scenario, Gleaning insights through rankings, Gleaning insights through rankings, Gleaning insights through rankings, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Digital Post: Mike Rundle, Digital Post: Mike Rundle, Digital Post: Mike Rundle, Digital Post: Mike Rundle, Mobclix: Krishna Subramanian, Fundamentals of all devices, iOS 4, Approaching App Innovation, Approaching App Innovation, Your Heart and Brain, Your Heart and Brain, Blue Ocean Strategy, Creating a Concept App, Costs, Ways to save, GetAppsDone.com: Davide Di Cillo, Releases, Features, and Updates, Releases, Features, and Updates, Your App’s Description, Your App’s Description, Design, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Agile Web Solutions: Roustem Karimov, Making Your App Better Before It Reaches the App Store, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Checklist for App Store Submission, Checklist for App Store Submission, Checklist for App Store Submission, App Store Submission, App Information, Rights and Pricing, Rights and Pricing, Rights and Pricing, Rights and Pricing, Version Information, TapMetrics: Christopher Brown, TapMetrics: Christopher Brown, TapMetrics: Christopher Brown, Launching Your App (Phase 5), Additional Promotion, tap tap tap: Phill Ryu, tap tap tap: Phill Ryu, tap tap tap: Phill Ryu, Grades: Jeremy Olson, Obsessive customer support, Managing the scope of updates, Assessing Your App’s Future, Assessing Your App’s Future, Building onto a device
- addressable market for, Pricing
- Apple-provided apps, Fundamentals of all devices
- Availability Date of, App Information, TapMetrics: Christopher Brown
- categories for, Categories and search, Categories and search, Categories and search, Gleaning insights through rankings, Rights and Pricing, Version Information, TapMetrics: Christopher Brown, TapMetrics: Christopher Brown
- assigning, Categories and search, Version Information, TapMetrics: Christopher Brown
- rankings in, Gleaning insights through rankings
- viewing in App Store, Categories and search
- commitment to, Your Heart and Brain, Costs
- competition between, Blue Ocean Strategy
- concept apps, Creating a Concept App
- copyright information for, Rights and Pricing
- development of. See development, The App Store
- Featured apps, The App Store
- features in, deciding, Approaching App Innovation, Ways to save, GetAppsDone.com: Davide Di Cillo, Releases, Features, and Updates, Releases, Features, and Updates, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Agile Web Solutions: Roustem Karimov, Hog Bay Software: Jesse Grosjean, Managing the scope of updates
- goals of, Quantifying Your App, Digital Post: Mike Rundle
- idea for, evaluating, Looking at the Numbers, Looking at the Numbers, Quantifying Your App, Know Thyself and Thy Resources, Approaching App Innovation, Your Heart and Brain
- innovation, assessing, Your Heart and Brain
- passion for idea, Approaching App Innovation
- quantifying (justifying) app, Quantifying Your App
- researching App Store, Looking at the Numbers
- your abilities and resources, assessing, Know Thyself and Thy Resources
- installing on a device, Making Your App Better Before It Reaches the App Store, Building onto a device
- keywords for, Categories and search, Checklist for App Store Submission
- launching, Launching Your App (Phase 5), Grades: Jeremy Olson
- life cycle of, How This Book Is Organized
- life span of, tap tap tap: Phill Ryu, Assessing Your App’s Future
- listing (description) for, Categories and search, Your App’s Description, Checklist for App Store Submission, Obsessive customer support
- marketing. See marketing, Rights and Pricing
- metadata for, Rights and Pricing
- name of, Your App’s Description, Checklist for App Store Submission
- networks of, Additional Promotion
- personality of, Design
- positioning statement for, Finding crash logs on your computer
- pricing of. See pricing, Quantifying Your App
- quantifying (justifying), Quantifying Your App, Quantifying Your App, Revenue models, Pricing, Your app’s best-case scenario, Gleaning insights through rankings
- app type affecting, Revenue models
- best case scenario, Your app’s best-case scenario
- pricing affecting, Pricing
- rankings affecting, Gleaning insights through rankings
- revenue model affecting, Quantifying Your App
- rankings of, Gleaning insights through rankings
- releases of. See releases, Looking at the Numbers, Digital Post: Mike Rundle
- researching, Looking at the Numbers, Digital Post: Mike Rundle
- revenue models for, Quantifying Your App, Mobclix: Krishna Subramanian
- running in background, iOS 4
- SKU number of, App Store Submission
- success of, You Have an App Idea...Now What?, Digital Post: Mike Rundle, Digital Post: Mike Rundle, tap tap tap: Phill Ryu, tap tap tap: Phill Ryu, Assessing Your App’s Future
- characteristics for, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
- evaluating, Assessing Your App’s Future
- likelihood of, You Have an App Idea...Now What?
- third-party apps, Terms
- types of, App type
- updates to. See updates to app, Categories and search
- Appsaurus website, Categories and search
- Appsfire website, Categories and search
- AppStoreHQ, AppStoreHQ: Chris DeVore
- AppViz tool, Quantitative feedback
- architecture of app, Development
- Arrivals website, What’s coming
- Articles app, Smule: Jeff Smith
- AudioBookShelf app, App Store listing and customer feedback, Releases, Features, and Updates, Releases, Features, and Updates, Your App’s Description
- feature list for, Releases, Features, and Updates
- listing for, App Store listing and customer feedback, Your App’s Description
- auto-capitalization feature, Fundamentals of all devices
- auto-correction feature, Fundamentals of all devices
- Availability Date, App Information, TapMetrics: Christopher Brown
B
- background, running apps in, iOS 4
- Backup Extractor, iPhone Backup Extractor
- Balogh, Dominik (President, PoweryBase, Inc.), TapMetrics: Christopher Brown
- Balsamiq Mockups for Desktop, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni
- beta testing, Installing through the iPhone Configuration Utility, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Recruit beta testers, Managing the scope of updates
- feedback from, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
- for updates, Managing the scope of updates
- recruiting testers for, Recruit beta testers
- Bills ~ On your table app, PoweryBase: Dominik Balogh
- binary version, Your App Store App “Binary”, Your App Store App “Binary”, App Summary and binary upload
- creating, Your App Store App “Binary”
- uploading, App Summary and binary upload
- Blank, Steve (author, The Four Steps to the Epiphany), Who Are Your Customers?
- blogging, Screenshot “sneak peeks”, Website, Launch Checklist
- Blue Ocean Strategy (Harvard Business Press), Your Heart and Brain
- Bluetooth, Fundamentals of all devices
- books and articles, Your app’s best-case scenario, Your Heart and Brain, Your Heart and Brain, Who Are Your Customers?, Who Are Your Customers?, Surveys and the “social” web, Surveys and the “social” web, Customer interviews, Design and Development, Design, Design, Your App Store App “Binary”, Use Twitter
- Blue Ocean Strategy (Harvard Business Press), Your Heart and Brain
- Learning iPhone Programming (O’Reilly), Your App Store App “Binary”
- Tapworthy: Designing Great iPhone Apps (O’Reilly), Design and Development
- The Entrepreneur’s Guide to Customer Development (Cooper-Vlaskovits), Customer interviews
- The Four Steps to the Epiphany (Cafepress.com), Who Are Your Customers?
- The Twitter Book (O’Reilly), Surveys and the “social” web
- Twitter For Dummies (Wiley), Use Twitter
- Ultimate Guide to Google AdWords (Entrepreneur Press), Surveys and the “social” web
- Waiting for Your Cat to Bark? (Thomas Nelson, publisher), Who Are Your Customers?
- “Here, Icon Icon!” (online article), Design
- “iPhone App Icon Design: Best Practices” (online article), Design
- “The Definitive Guide to iPhone App Market Sizing” (online article), Your app’s best-case scenario
- Boxcar app, Revenue models
- Brown, Christopher (co-founder, TapMetrics), TapMetrics: Christopher Brown
- bugs, finding. See debugging; testing, iPhone, iPhone
C
- camera in iPhone, iPhone, iPhone
- categories for apps, Categories and search, Categories and search, Categories and search, Gleaning insights through rankings, Rights and Pricing, Version Information, TapMetrics: Christopher Brown, TapMetrics: Christopher Brown
- assigning, Categories and search, Version Information, TapMetrics: Christopher Brown
- rankings in, Gleaning insights through rankings
- viewing in App Store, Categories and search
- cellular network. See 3G network, Feedback and Bugs
- changelog (release notes), Feedback and Bugs
- Clark, Josh (author, Tapworthy: Designing Great iPhone Apps), Design and Development
- commitment to app, Approaching App Innovation, Costs
- Compass app, iPhone
- competition between apps, Blue Ocean Strategy
- concept apps, Creating a Concept App
- confidentiality agreements, Agreements and protection
- contact information for this book, Safari® Books Online
- Contacts app, Fundamentals of all devices
- contests, Additional Promotion
- contractors, independent, Where to Look
- contracts. See agreements and contracts, How This Book Is Organized
- conventions used in this book, How This Book Is Organized
- Cooper, Brant (author, The Entrepreneur’s Guide to Customer Development), Customer interviews
- copyright information, Rights and Pricing
- cost of app. See pricing, Looking in the mirror, Agreements and protection, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
- cost of development, Looking in the mirror, Agreements and protection, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
- Craigslist, finding customers using, Surveys and the “social” web
- crash logs, Quantitative feedback
- cross-app promotion, Additional Promotion
- Cultured Code’s Arrivals website, What’s coming
- customer development model, Who Are Your Customers?, Customer interviews, KISSmetrics: Cindy Alvarez
- customer feedback, App Store listing and customer feedback, App Store listing and customer feedback, Sophiestication Software: Sophia Teutschler, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Other tools for feedback, Launch Checklist, Launch Checklist, Qualitative feedback, Qualitative feedback
- from beta testing, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
- in App Store, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
- interviews regarding, Sophiestication Software: Sophia Teutschler
- prompting for, Other tools for feedback
- customer support, Devices and resolutions, Customer feedback and support, Analytics, Website, Listening and Learning
- in app support and guidance, Devices and resolutions, Analytics
- on app website, Website
- customers, Terms, App Store listing and customer feedback, The “touch” generation, Blue Ocean Strategy, Making it more practical, Making it more practical, Smule: Jeff Smith, Customers Are the Key, Customers Are the Key, Why Customers? Why Now?, Who Are Your Customers?, How to Find Your Customers, Surveys and the “social” web, Surveys and the “social” web, Making initial contact, Creating wireframes, Defining v1.0, Design, Devices and resolutions, Going Beta, Preparing for the App Store Submission, Changing Your Marketing Mindset, Use Twitter, Recruit beta testers, Launch Checklist, Qualitative feedback, Listening and Learning
- as beta testers, Going Beta, Recruit beta testers
- as earlyvangelists, Who Are Your Customers?
- creativity of, Smule: Jeff Smith
- design considerations for, Design, Devices and resolutions
- device customizations by, The “touch” generation
- finding, How to Find Your Customers
- following on Twitter, Use Twitter
- identifying characteristics of, Why Customers? Why Now?
- initial contact with, Customers Are the Key, Surveys and the “social” web
- interviewing, Making initial contact, Defining v1.0
- maintaining relationships with, Customers Are the Key, Listening and Learning
- noncustomers, Blue Ocean Strategy
- potential number of. See addressable market, Making it more practical
- priorities of, Making it more practical
- ratings and reviews from, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
- role in marketing, Changing Your Marketing Mindset
- showing wireframes to, Creating wireframes
- surveying, Surveys and the “social” web
- tracking app usage with analytics, Preparing for the App Store Submission
- Cut, Copy, & Paste feature, Fundamentals of all devices
D
- David, Romain (Director of Mobile Products, Lumos Labs), Lumos Labs: Romain David
- de With, Sebastiaan (author, “Here, Icon Icon!”), Design
- debugging, Feedback and Bugs
- description of app. See listing for app, Design and Development
- design, Understanding Wireframes, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni, Design and Development, Design and Development, Design, Design, Design, Design, Design, User experience design, iPhone versus iPad, iPhone versus iPad, iPhone versus iPad, Translating wireframes to screens, Devices and resolutions, Screens and Prototypes, Agile Web Solutions: Roustem Karimov
- aesthetic considerations, Design and Development
- device differences affecting, iPhone versus iPad, Translating wireframes to screens, Agile Web Solutions: Roustem Karimov
- Human Interface Guidelines (HIG), User experience design
- interface metaphors in, Design
- iterations of, Screens and Prototypes
- of app icon, Design
- personality of, Design
- standard controls in, Design
- templates for, iPhone versus iPad
- user considerations for, Design, Devices and resolutions
- wireframes for, Understanding Wireframes, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni, iPhone versus iPad
- creating, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni
- translating to screens, iPhone versus iPad
- designer, Digital Post: Mike Rundle, Product management, Costs, Costs, Ways to save, Ways to save, AppStoreHQ: Chris DeVore, AppStoreHQ: Chris DeVore
- cost of, Costs, Ways to save, AppStoreHQ: Chris DeVore
- importance of, for iPad apps, Digital Post: Mike Rundle
- role of, Product management
- developer, Terms, Design, Costs, Ways to save, AppStoreHQ: Chris DeVore, AppStoreHQ: Chris DeVore, Development
- cost of, Costs, Ways to save, AppStoreHQ: Chris DeVore
- role of, Design, AppStoreHQ: Chris DeVore, Development
- developer community, Grades: Jeremy Olson
- Developer Program, Tips and Tools
- development, What You Need to Use This Book, Terms, Looking in the mirror, Looking in the mirror, Looking in the mirror, Product management, Agreements and protection, GetAppsDone.com: Davide Di Cillo, GetAppsDone.com: Davide Di Cillo, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, AppStoreHQ: Chris DeVore, AppStoreHQ: Chris DeVore, Getting a Working App, The Development Process, Design and development tasks, Design and development tasks, Finishing touches, Development, Programming and integration, Programming and integration, Repositories and source code, Managing Your App’s Progress, Staying Organized, Tasks and tickets, Screens and Prototypes, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Feedback and Bugs, Rights and Pricing
- cost of, Looking in the mirror, Agreements and protection, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
- debugging, Feedback and Bugs
- interviews regarding, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov
- managing, Product management, Staying Organized
- plan (roadmap) for, The Development Process
- process of, What You Need to Use This Book, Getting a Working App, Finishing touches
- programming, Programming and integration
- prototypes, Screens and Prototypes
- release numbering, Tasks and tickets, Rights and Pricing
- repositories for, Programming and integration
- tasks (issues), tracking, Managing Your App’s Progress
- technical architecture for, Development
- testing. See testing, Looking in the mirror, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, Design and development tasks
- time required for, Looking in the mirror, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, Design and development tasks
- tuning and optimization, Repositories and source code
- development team, Terms, Know Thyself and Thy Resources, Digital Post: Mike Rundle, For Hire: Identifying Help, Your App Team, Your App Team, Vetting Help, Vetting Help, Vetting Help, Agreements and protection, Ways to save, Ways to save, Where to Look, Independent contractors, GetAppsDone.com: Davide Di Cillo, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, AppStoreHQ: Chris DeVore
- agencies for, Independent contractors
- agreements with, Agreements and protection
- finding, For Hire: Identifying Help, Vetting Help, Ways to save, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
- independent contractors for, Where to Look
- portfolios from, Vetting Help
- roles of, Your App Team, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
- skills and experience of, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Your App Team, Ways to save
- vetting, Vetting Help
- development version, testing on device, Making Your App Better Before It Reaches the App Store
- devices. See also display; iPad; iPhone; iPod touch, Your app’s best-case scenario, Fundamentals of all devices, Fundamentals of all devices, Making Your App Better Before It Reaches the App Store, Making Your App Better Before It Reaches the App Store, Installing Your App, Registering a Device with the Provisioning Portal, Registering a Device with the Provisioning Portal, Building onto a device
- features common to all devices, Fundamentals of all devices
- installing app on, Making Your App Better Before It Reaches the App Store, Building onto a device
- number of, running iOS, Your app’s best-case scenario
- provisioning profile for, Registering a Device with the Provisioning Portal
- registering with Provisioning Portal, Registering a Device with the Provisioning Portal
- UDID for, Making Your App Better Before It Reaches the App Store, Installing Your App
- DeVore, Chris (executive chairman, Mobilmeme, Inc.), AppStoreHQ: Chris DeVore
- Di Cillo, Davide (founder, GetAppsDone.com), GetAppsDone.com: Davide Di Cillo
- differentiators. See innovation, Digital Post: Mike Rundle, Screenshot “sneak peeks”
- Digital Post app, Digital Post: Mike Rundle, Screenshot “sneak peeks”
- display, Fundamentals of all devices, iPhone, iPad, Summary, iPhone versus iPad, iPhone versus iPad, Devices and resolutions, Devices and resolutions
- iPad, iPhone, iPhone versus iPad, Devices and resolutions
- iPhone, iPhone versus iPad, Devices and resolutions
- rotation of, Fundamentals of all devices, iPad
- Distimo website, Your app’s best-case scenario
E
- earlyvangelists, Who Are Your Customers?
- Eisenberg, Bryan (author, Waiting for Your Cat to Bark?), Who Are Your Customers?
- Eisenberg, Jeffrey (author, Waiting for Your Cat to Bark?), Who Are Your Customers?
- email, Phase 2, Recruit beta testers, Website, Launch Checklist, Launch Checklist, Qualitative feedback, Qualitative feedback
- feedback from, Qualitative feedback
- launch announcement on, Launch Checklist
- marketing using, Phase 2, Recruit beta testers, Launch Checklist
- sign-up on app website, Website
- Endloop iMockups for iPad, Creating wireframes
- Enigmo app, Revenue models
- Exit Strategy NYC app, Your app’s best-case scenario
- experience of development team, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Your App Team, Ways to save
F
- Facebook Ads, Surveys and the “social” web
- FaceTime video chat, iPhone
- Farago, Peter (VP, Flurry), Flurry: Peter Farago
- fast app switching, iOS 4
- Featured apps, The App Store
- features in app, deciding, Approaching App Innovation, Ways to save, GetAppsDone.com: Davide Di Cillo, Releases, Features, and Updates, Releases, Features, and Updates, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Agile Web Solutions: Roustem Karimov, Hog Bay Software: Jesse Grosjean, Managing the scope of updates
- feedback, App Store listing and customer feedback, App Store listing and customer feedback, Sophiestication Software: Sophia Teutschler, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Other tools for feedback, Launch Checklist, Launch Checklist, Into the App Store, Monitoring Feedback, Monitoring Feedback, Qualitative feedback, Qualitative feedback, Qualitative feedback, Qualitative feedback, Qualitative feedback, Qualitative feedback, Quantitative feedback, Quantitative feedback, Quantitative feedback, Quantitative feedback, Quantitative feedback, Assessing Your App’s Future
- analytics, Quantitative feedback
- crash logs, Quantitative feedback
- Financial Reports area, iTunes Connect, Quantitative feedback
- from customers, App Store listing and customer feedback, App Store listing and customer feedback, Sophiestication Software: Sophia Teutschler, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Other tools for feedback, Launch Checklist, Launch Checklist, Qualitative feedback, Qualitative feedback
- from beta testing, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
- in App Store, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
- interviews regarding, Sophiestication Software: Sophia Teutschler
- prompting for, Other tools for feedback
- from email, Qualitative feedback
- from Twitter, Qualitative feedback
- Google Alerts, Qualitative feedback
- monitoring, Into the App Store
- negative, assessing, Assessing Your App’s Future
- qualitative, Monitoring Feedback
- quantitative, Monitoring Feedback, Quantitative feedback
- Sales and Trends area, iTunes Connect, Qualitative feedback
- Fileitup Media, appFigures: Ariel Michael
- Financial Reports area, iTunes Connect, Quantitative feedback
- Fitton, Laura (author, Twitter For Dummies), Use Twitter
- Flarup, Michael (author, “iPhone App Icon Design: Best Practices”), Design
- Flurry website, Your app’s best-case scenario, Flurry: Peter Farago
- fonts used in this book, How This Book Is Organized
- Four Actions Framework, Blue Ocean Strategy
- Free + Advertising revenue model, Revenue models, Revenue models
- Free revenue model, Revenue models, Revenue models
G
- Game Center, Multitasking
- Gemmel, Matt (developer), The “touch” generation
- geographic markets for releases, Rights and Pricing, TapMetrics: Christopher Brown
- GetAppsDone.com website, GetAppsDone.com: Davide Di Cillo
- Gift this App feature, Additional Promotion
- giveaways, Additional Promotion
- goals of app, Quantifying Your App, Digital Post: Mike Rundle
- Google AdWords, Surveys and the “social” web
- Google Alerts, Qualitative feedback
- GPS, iPhone
- Grades app, Grades: Jeremy Olson
- Grosjean, Jesse (founder, Hog Bay Software), Finding crash logs on your computer
- Guilizzoni, Peldi (CEO, Balsamiq Studios), Balsamiq Studios: Peldi Guilizzoni
- gyroscope, iPhone
H
- Haddad, Paul (founder, Tapbots), Tapbots: Paul Haddad and Mark Jardine
- Heartbeat tool, Quantitative feedback
- help. See customer support, Design
- HIG (Human Interface Guidelines), User experience design
- Hockey open source framework, Feedback and Bugs
- Hog Bay Software, Finding crash logs on your computer
- Human Interface Guidelines (HIG), User experience design
I
- iAd platform, Revenue models, Mobclix: Krishna Subramanian, Game Center
- icon for app, Design, Translating wireframes to screens, Checklist for App Store Submission, Version Information
- idea for app, evaluating, Looking at the Numbers, Looking at the Numbers, Quantifying Your App, Know Thyself and Thy Resources, Approaching App Innovation, Your Heart and Brain
- innovation, assessing, Your Heart and Brain
- passion for idea, Approaching App Innovation
- quantifying (justifying) app, Quantifying Your App
- researching App Store, Looking at the Numbers
- your abilities and resources, assessing, Know Thyself and Thy Resources
- Illusion Labs website, iPad
- iMockups for iPad, Creating wireframes
- In App Purchases revenue model, Revenue models, Revenue models, Revenue models, Fundamentals of all devices, iAd
- independent contractors, Where to Look
- Infinite Labs’ Mover+ tool, Third-Party Tools
- innovation, Your Heart and Brain, PoweryBase: Dominik Balogh
- installing app on a device, Making Your App Better Before It Reaches the App Store, Building onto a device
- Interface app, Creating wireframes
- interface metaphors, Design
- Internet access, Fundamentals of all devices, Fundamentals of all devices, Fundamentals of all devices, iPhone, iPhone, iPad, iPad, iPad
- with 3G network, Fundamentals of all devices, iPhone, iPad
- with WiFi, Fundamentals of all devices, iPad
- interviewing customers, Making initial contact, Defining v1.0
- iOS, Fundamentals of all devices, iOS 4
- iOS Dev Center website, Registering a Device with the Provisioning Portal
- iOS Developer Enterprise Program, Installing Your App
- iOS Developer Program, Tips and Tools
- iOS Provisioning Portal, Registering a Device with the Provisioning Portal
- iOS Reference Library, Additional Resources
- iOS SDK (software development kit), iOS SDK
- iPad, App type, Pricing, Digital Post: Mike Rundle, iPhone, Summary, Sophiestication Software: Sophia Teutschler, iPhone versus iPad, iPhone versus iPad, Translating wireframes to screens
- apps exclusively for, App type
- design issues regarding, iPhone versus iPad, Translating wireframes to screens
- development issues specific to, Digital Post: Mike Rundle, Sophiestication Software: Sophia Teutschler
- price of apps for, Pricing
- usability results for, iPhone versus iPad
- iPhone, Terms, Pricing, iPod touch, iPod touch, iPhone, iPhone, Summary, iPhone versus iPad, Translating wireframes to screens
- design issues regarding, iPhone versus iPad, Translating wireframes to screens
- iPhone 3G, iPod touch
- iPhone 3GS, iPhone
- iPhone 4, iPhone
- price of apps for, Pricing
- iPhone apps, Terms, App type
- iPhone Backup Extractor, iPhone Backup Extractor
- iPhone Configuration Utility, Installing through the iPhone Configuration Utility
- iPhone Screentaker tool, Third-Party Tools
- iPod app library, Fundamentals of all devices
- iPod touch, iPod touch, Summary
- issues, tracking, Managing Your App’s Progress
- iTunes Connect, Checklist for App Store Submission, Qualitative feedback, Quantitative feedback
- Financial Reports area, Quantitative feedback
- Sales and Trends area, Qualitative feedback
- iTunes Store, accessing App Store from, Looking at the Numbers
- iTunes, installing apps through, Mobile Provisioning File
J
- Jardine, Mark (founder, Tapbots), Tapbots: Paul Haddad and Mark Jardine
- justification for apps. See quantifying apps, Agile Web Solutions: Roustem Karimov
K
- Karimov, Roustem (CEO, Agile Web Solutions), Agile Web Solutions: Roustem Karimov
- keyboard functions, Fundamentals of all devices
- Keynote tool, Creating wireframes
- keywords for app, Categories and search, Checklist for App Store Submission, Checklist for App Store Submission
- assigning, Checklist for App Store Submission
- searching App Store by, Categories and search
- Kim, Arnold (owner, TouchArcade website), Grades: Jeremy Olson
- Kim, W. Chan (author, Blue Ocean Strategy), Your Heart and Brain
- KISSmetrics, KISSmetrics: Cindy Alvarez
L
- landing pages, Email marketing
- launching apps, Launching Your App (Phase 5), Grades: Jeremy Olson
- Learning iPhone Programming (O’Reilly), Your App Store App “Binary”
- legal agreements, Agreements and protection
- life cycle of app, How This Book Is Organized
- life span of app, tap tap tap: Phill Ryu, Assessing Your App’s Future
- lighter apps, Blue Ocean Strategy
- listing (description) for app, Categories and search, Your App’s Description, Checklist for App Store Submission, Obsessive customer support
- Lite and Pro revenue model, Revenue models, Revenue models
- LiveView tool, Creating wireframes
- local media, Additional Promotion
- local notifications, Multitasking
- location-based services, Fundamentals of all devices, iPhone
- Loodberg, Carl (CEO, Illusion Labs), iPad
- Lumos Labs, Lumos Labs: Romain David
M
- MacDevCrashReporter tool, Quantitative feedback
- MacRumors website, Grades: Jeremy Olson
- Mail app, Fundamentals of all devices
- MajicRank website, Gleaning insights through rankings
- management of development process, Your App Team, Managing Your App’s Progress
- Maps app, Fundamentals of all devices
- Mariner Software, Mariner Software: Michael Wray
- marketing. See also advertising, What You Need to Use This Book, App Store listing and customer feedback, Pricing, Pricing, Blue Ocean Strategy, Why Customers? Why Now?, Rights and Pricing, TapMetrics: Christopher Brown, Building Your Marketing Crescendo, Changing Your Marketing Mindset, The Best New Way to Market...Doesn’t Exist, How to Use This Chapter, Phase 1, Use Twitter, Phase 2, Email marketing, Screenshot “sneak peeks”, Recruit beta testers, Launch content, Website, Website, Website, Promo Codes, Launch Checklist, Launch Checklist, Launch Checklist, Launch Checklist, Launch Checklist, Additional Promotion, Additional Promotion, Additional Promotion, Additional Promotion, Additional Promotion, Additional Promotion, Additional Promotion, Additional Promotion, Additional Promotion, tap tap tap: Phill Ryu, Grades: Jeremy Olson, Grades: Jeremy Olson, Submitting your update to Apple
- addressable market, calculating, Pricing
- App Store listings as, App Store listing and customer feedback
- beginning of, Why Customers? Why Now?
- blogging, Screenshot “sneak peeks”, Website, Launch Checklist
- contests, Additional Promotion
- cross-app promotion, Additional Promotion
- customers’ role in, Changing Your Marketing Mindset
- email, Phase 2, Recruit beta testers, Launch Checklist
- for updates, Submitting your update to Apple
- geographic markets for releases, Rights and Pricing, TapMetrics: Christopher Brown
- Gift this App feature, Additional Promotion
- giveaways, Additional Promotion
- interviews regarding, tap tap tap: Phill Ryu, Grades: Jeremy Olson, Grades: Jeremy Olson
- launch content for, Launch content
- media outreach for, Website, Launch Checklist, Additional Promotion
- mobile advertising, Additional Promotion
- networks of apps, Additional Promotion
- press releases, Launch Checklist
- promo codes, Promo Codes, Additional Promotion
- promotional pricing, Additional Promotion
- researching technology trends for, Use Twitter
- splash (landing) pages for, Email marketing
- timeline for, What You Need to Use This Book, Building Your Marketing Crescendo, How to Use This Chapter
- trends in, The Best New Way to Market...Doesn’t Exist
- Twitter, Phase 1
- uncontested market space, Blue Ocean Strategy
- website for, Website, Launch Checklist
- Marshall, Perry (author, Ultimate Guide to Google AdWords), Surveys and the “social” web
- Mauborgne, Renée (author, Blue Ocean Strategy), Your Heart and Brain
- Mechanical Turk, Surveys and the “social” web
- media functions, in Apple’s apps, Fundamentals of all devices
- media outreach, Website, Launch Checklist, Additional Promotion
- memory, iPod touch, iPhone, iPhone, iPhone, Summary
- iPad, iPhone
- iPhone, iPhone, iPhone
- iPod touch, iPod touch
- metadata for app, Rights and Pricing
- Michael, Ariel (co-founder, Fileitup Media), Lumos Labs: Romain David
- Milstein, Sarah (author, The Twitter Book), Surveys and the “social” web
- Mobclix website, Gleaning insights through rankings, Digital Post: Mike Rundle
- mobile apps. See apps, AppStoreHQ: Chris DeVore
- mobile provisioning profile. See provisioning profile, AppStoreHQ: Chris DeVore
- Mobilmeme, Inc., AppStoreHQ: Chris DeVore
- Mockups for Desktop tool, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni
- Mover+ tool, Third-Party Tools
- mtiks tools, Quantitative feedback
- Multi-Touch features, The “touch” generation
- multitasking, iOS 4
N
- name of app, Your App’s Description, Checklist for App Store Submission
- NDA (nondisclosure agreement), Agreements and protection
- networks of apps, Additional Promotion
- New Versions revenue model, Revenue models
- Nielsen’s usability results for iPad, iPhone versus iPad
- noncustomers, Blue Ocean Strategy
- nondisclosure agreement (NDA), Agreements and protection
- notifications, Fundamentals of all devices, Multitasking, Multitasking, iAd, PoweryBase: Dominik Balogh
- local notifications, Multitasking
- push notifications, Fundamentals of all devices, iAd, PoweryBase: Dominik Balogh
- NotifyMe app, PoweryBase: Dominik Balogh
O
- offshore resources, Ways to save
- Olson, Jeremy (designer, Skookum), Grades: Jeremy Olson
- OmniGraffle, Creating wireframes
- OnStartups website, Additional Resources
- optimization, Repositories and source code
- Organizer tool, Organizer, iOS SDK, Third-Party Tools
- orientation of device, Fundamentals of all devices, iPad
- O’Reilly Answers website, Additional Resources
- O’Reilly, Tim (author, The Twitter Book), Surveys and the “social” web
P
- paid advertising, Surveys and the “social” web
- paid applications contract, Registration and Enrollment
- Paid revenue model, Revenue models, Revenue models
- partnerships, Ways to save
- Pastebot app, Third-Party Tools
- personality of app, Design
- PhoneView tool, Third-Party Tools
- Photos app library, Fundamentals of all devices
- piracy checks, Quantitative feedback
- Pixelmator tool, Third-Party Tools
- plan (roadmap) for development, The Development Process
- Plausible CrashReporter tool, Quantitative feedback
- portfolios from team candidates, Vetting Help
- PositionApp website, Gleaning insights through rankings
- positioning statement, Finding crash logs on your computer
- PoweryBase, Inc., TapMetrics: Christopher Brown
- press releases, Launch Checklist
- PressDoc tool, Launch Checklist
- pricing, Pricing, Digital Post: Mike Rundle, Rights and Pricing, Website, Promo Codes, Additional Promotion, Additional Promotion, Additional Promotion, tap tap tap: Phill Ryu, Registration and Enrollment
- contract for paid applications, Registration and Enrollment
- displaying on app website, Website
- Gift this App feature, Additional Promotion
- interviews regarding, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
- promo codes, Promo Codes, Additional Promotion
- promotional pricing, Additional Promotion
- processor, iPod touch, iPhone, iPhone, iPhone, Summary
- iPad, iPhone
- iPhone, iPhone, iPhone
- iPod touch, iPod touch
- product manager, Product management
- programming. See development, Launching Your App (Phase 5), Additional Promotion
- promo codes, Promo Codes, Additional Promotion
- promotional pricing, Additional Promotion
- protection agreements, Agreements and protection
- prototypes, Screens and Prototypes
- Provisioning Portal, Registering a Device with the Provisioning Portal
- provisioning profile, Registering a Device with the Provisioning Portal
- push notifications, Fundamentals of all devices, iAd, PoweryBase: Dominik Balogh
Q
- QA (Quality Assurance), Make Testing “Real”
- qualitative feedback, Monitoring Feedback
- quantifying (justifying) apps, Quantifying Your App, Quantifying Your App, Revenue models, Pricing, Your app’s best-case scenario, Gleaning insights through rankings
- app type affecting, Revenue models
- best case scenario, Your app’s best-case scenario
- pricing affecting, Pricing
- rankings affecting, Gleaning insights through rankings
- revenue model affecting, Quantifying Your App
- quantitative feedback, Monitoring Feedback, Qualitative feedback
R
- rankings, Gleaning insights through rankings
- ratings and reviews, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
- recruiting template, Where to Look
- rejections of app, Version Information, Version Information, Status and status history
- reasons for, Version Information
- remedying, Status and status history
- release notes (changelog), Feedback and Bugs
- releases, Ongoing awareness, Ongoing awareness, The Development Process, Programming and integration, Tasks and tickets, Making Your App Better Before It Reaches the App Store, Your App Store App “Binary”, Your App Store App “Binary”, Your App Store App “Binary”, Checklist for App Store Submission, App Information, Rights and Pricing, App Summary and binary upload, TapMetrics: Christopher Brown, Launching Your App (Phase 5), Grades: Jeremy Olson, More “beta” testing
- beta version of app. See beta testing, Your App Store App “Binary”
- binary version of app, Your App Store App “Binary”, Your App Store App “Binary”, App Summary and binary upload
- creating, Your App Store App “Binary”
- uploading, App Summary and binary upload
- date of, Ongoing awareness, Ongoing awareness, App Information, TapMetrics: Christopher Brown
- actual Release Date, Ongoing awareness
- Availability Date, setting, App Information, TapMetrics: Christopher Brown
- development version, testing on device, Making Your App Better Before It Reaches the App Store
- launching, Launching Your App (Phase 5), Grades: Jeremy Olson
- numbering of, Tasks and tickets, Rights and Pricing
- submitting to App Store, Checklist for App Store Submission, More “beta” testing
- updates. See updates to app, Programming and integration
- repositories, Programming and integration
- researching apps, Looking at the Numbers, Digital Post: Mike Rundle
- researching technology trends, Use Twitter
- resources. See see books and articles; websites, iPhone
- Retina display, iPhone
- revenue models, Quantifying Your App, Mobclix: Krishna Subramanian
- revenue sharing, Ways to save
- review sites, Grades: Jeremy Olson
- Review Sync tool, Creating wireframes
- reviewers for app, Media outreach
- reviews. See ratings and reviews, Grades: Jeremy Olson
- Ries, Eric (“The Lean Startup” philosophy), Traits of the right customer
- roadmap for development, The Development Process
- rotation of device, Fundamentals of all devices, iPad
- Rundle, Mike (developer, Digital Post app), Digital Post: Mike Rundle, Screenshot “sneak peeks”
- Ryu, Phill (partner, tap tap tap), tap tap tap: Phill Ryu
S
- Safari web browser, Fundamentals of all devices
- Sales and Trends area, iTunes Connect, Qualitative feedback
- screen. See display, Creating wireframes
- Screenport tool, Creating wireframes
- screenshots, Finishing touches, Finishing touches, Feedback and Bugs, Feedback and Bugs, Organizer, Checklist for App Store Submission, Version Information, Screenshot “sneak peeks”, Third-Party Tools, Third-Party Tools, Third-Party Tools
- as marketing teasers, Screenshot “sneak peeks”
- capturing to Camera Roll, Finishing touches, Feedback and Bugs
- capturing with Organizer, Organizer, Third-Party Tools
- editing, Third-Party Tools
- submitting to App Store, Checklist for App Store Submission, Version Information
- transferring to another device, Third-Party Tools
- SDK, iPhone, iOS SDK
- searching App Store, Categories and search, Categories and search, Ongoing awareness
- by keywords, Categories and search
- by release date, Ongoing awareness
- services, Apple, Fundamentals of all devices
- skills and experience, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Your App Team, Ways to save
- Skookum, Grades: Jeremy Olson
- SKU number for app, App Store Submission
- Smith, Jeff (CEO, Smule), Smule: Jeff Smith
- Smule, apps by, Blue Ocean Strategy, Smule: Jeff Smith
- social media release, Launch Checklist
- software developer. See developer; development team, Blue Ocean Strategy
- Sonic Lighter app, Blue Ocean Strategy
- Sophiestication Software, Sophiestication Software: Sophia Teutschler
- source code, repositories for, Programming and integration
- splash pages, Email marketing
- spreadsheet. See roadmap for development, Additional Resources
- Stack Overflow website, Additional Resources
- standard controls, Design
- status of app, Status and status history
- Stencils app, Creating wireframes
- strategy canvas, Blue Ocean Strategy
- submitting to App Store, Checklist for App Store Submission, More “beta” testing
- Subramanian, Krishna (co-founder of Mobclix), Digital Post: Mike Rundle
- success of app, You Have an App Idea...Now What?, Digital Post: Mike Rundle, Digital Post: Mike Rundle, tap tap tap: Phill Ryu, tap tap tap: Phill Ryu, Assessing Your App’s Future
- characteristics for, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
- evaluating, Assessing Your App’s Future
- likelihood of, You Have an App Idea...Now What?
- support. See customer support, Surveys and the “social” web
- surveys, Surveys and the “social” web, Surveys and the “social” web, Where to Look
- of customers, Surveys and the “social” web
- of developer candidates, Where to Look
T
- tap tap tap, tap tap tap: Phill Ryu
- Tapbots, apps by, Tapbots: Paul Haddad and Mark Jardine
- TapMetrics tools, TapMetrics: Christopher Brown, Quantitative feedback
- TapMini tool, Quantitative feedback
- Tapworthy: Designing Great iPhone Apps (O’Reilly), Design and Development
- task completion, Multitasking
- tasks (issues), tracking, Managing Your App’s Progress
- technical architecture, Development
- Technical Support Incident (TSI), Rejections and resubmissions
- technical support. See customer support, Rejections and resubmissions
- Teehan+Lax’s design templates, iPhone versus iPad
- template for recruiting, Streamlining Solicitations
- templates for design, iPhone versus iPad
- testing, Your App Team, Product management, AppStoreHQ: Chris DeVore, Making Your App Better Before It Reaches the App Store, Installing through the iPhone Configuration Utility, Installing through the iPhone Configuration Utility, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Recruit beta testers, Managing the scope of updates
- beta testing, Installing through the iPhone Configuration Utility, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray, Recruit beta testers, Managing the scope of updates
- feedback from, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
- for updates, Managing the scope of updates
- recruiting testers for, Recruit beta testers
- on a device, Making Your App Better Before It Reaches the App Store
- product manager as tester, Your App Team, Product management
- role of tester, AppStoreHQ: Chris DeVore
- Teutschler, Sophia (founder, Sophiestication Software), Smule: Jeff Smith
- text input. See keyboard functions, Costs
- The Entrepreneur’s Guide to Customer Development (Cooper-Vlaskovits), Customer interviews
- The Four Steps to the Epiphany (Cafepress.com), Who Are Your Customers?
- The Twitter Book (O’Reilly), Surveys and the “social” web
- TheyMakeApps.com website, Costs
- third-party apps, Terms
- tickets. See tasks (issues), tracking, What You Need to Use This Book, Building Your Marketing Crescendo, How to Use This Chapter
- time required for development, Looking in the mirror, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, Design and development tasks
- timeline for marketing, What You Need to Use This Book, Building Your Marketing Crescendo, How to Use This Chapter
- Todd, Bryon (author, Ultimate Guide to Google AdWords), Surveys and the “social” web
- touch features of devices, Before That...Think First, Design Later
- touch, iPod. See iPod touch, Rejections and resubmissions
- TouchArcade website, Grades: Jeremy Olson
- TSI (Technical Support Incident), Rejections and resubmissions
- tuning, Repositories and source code
- Tweeb app, Blue Ocean Strategy, Creating wireframes, Where to Look, Cutting features, Your App’s Description, Your App’s Description, Finishing touches, Tasks and tickets, Feedback and Bugs, Recruit beta testers, Recruit beta testers, Website, Media outreach, Media outreach, Additional Promotion
- beta tester form for, Recruit beta testers
- customer guidance in, Finishing touches
- Four Actions Framework for, Blue Ocean Strategy
- listing for, Your App’s Description, Your App’s Description
- marketing for, Additional Promotion
- pitches to social media, Media outreach, Media outreach
- recruitment questionnaire for, Where to Look
- release notes for, Feedback and Bugs
- release numbering for, Tasks and tickets
- roadmap for, Cutting features
- teaser text for, Website
- wireframes for, Creating wireframes
- Tweetie app, Revenue models
- Twitter, Surveys and the “social” web, Your Marketing Crescendo, Use Twitter, Use Twitter, Use Twitter, Advertising your splash page, Advertising your splash page, Website, Qualitative feedback
- advertising splash page, Advertising your splash page
- clients, Use Twitter
- feedback from, monitoring, Qualitative feedback
- finding customers using, Surveys and the “social” web
- keyword searches in, saving, Use Twitter
- linking to, from app website, Website
- lists, Use Twitter
- marketing using, Your Marketing Crescendo
- Twitter For Dummies (Wiley), Use Twitter
U
- UDID (unique device identifier), Making Your App Better Before It Reaches the App Store, Installing Your App
- Ultimate Guide to Google AdWords (Entrepreneur Press), Surveys and the “social” web
- uncontested market space, Blue Ocean Strategy
- unique device identifier. See UDID, App type, Digital Post: Mike Rundle
- uniqueness. See innovation, App type, Digital Post: Mike Rundle
- Universal apps, App type, Digital Post: Mike Rundle
- updates to app, Revenue models, Releases, Features, and Updates, Agile Web Solutions: Roustem Karimov, App Store listing changes, Managing the scope of updates, Managing the scope of updates, More “beta” testing, Submitting your update to Apple
- beta testing for, Managing the scope of updates
- features in, deciding, Releases, Features, and Updates, Agile Web Solutions: Roustem Karimov, Managing the scope of updates
- marketing for, Submitting your update to Apple
- pricing of, Revenue models
- submitting to App Store, More “beta” testing
- updates to this book, Conventions Used in This Book
- uquery website, Categories and search
- usage waterfall, Smule: Jeff Smith
- user experience design, Design
- users. See customers, Blue Ocean Strategy
V
- value innovation, Blue Ocean Strategy
- versions. See releases, Vetting Help
- vetting development team, Vetting Help
- video recording in iPhone, iPhone, iPhone
- Vlaskovits, Patrick (author, The Entrepreneur’s Guide to Customer Development), Customer interviews
W
- Waiting for Your Cat to Bark? (Thomas Nelson, publisher), Who Are Your Customers?
- We Rule app, Revenue models
- web browser. See Safari web browser, Your app’s best-case scenario
- websites, Conventions Used in This Book, Safari® Books Online, Categories and search, Categories and search, Your app’s best-case scenario, Your app’s best-case scenario, Your app’s best-case scenario, Gleaning insights through rankings, Digital Post: Mike Rundle, Digital Post: Mike Rundle, Recap, The “touch” generation, iPad, Game Center, Smule: Jeff Smith, Smule: Jeff Smith, Surveys and the “social” web, Surveys and the “social” web, Creating wireframes, KISSmetrics: Cindy Alvarez, Balsamiq Studios: Peldi Guilizzoni, Agreements and protection, Costs, GetAppsDone.com: Davide Di Cillo, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, Design, iPhone versus iPad, iPhone versus iPad, Translating wireframes to screens, Finishing touches, Repositories and source code, Tasks and tickets, Customer feedback and support, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Registering a Device with the Provisioning Portal, Registering a Device with the Provisioning Portal, Installing through the iPhone Configuration Utility, Feedback and Bugs, Feedback and Bugs, Finding crash logs on your computer, Mariner Software: Michael Wray, Analytics, Other tools for feedback, App Store Submission, Version Information, TapMetrics: Christopher Brown, TapMetrics: Christopher Brown, TapMetrics: Christopher Brown, Use Twitter, Use Twitter, Email marketing, Email marketing, Start blogging, Phase 4, Launch Checklist, Launch Checklist, tap tap tap: Phill Ryu, Grades: Jeremy Olson, Grades: Jeremy Olson, Grades: Jeremy Olson, Quantitative feedback, Quantitative feedback, Quantitative feedback, What’s coming, Flurry: Peter Farago, Lumos Labs: Romain David, Lumos Labs: Romain David, Lumos Labs: Romain David, Third-Party Tools, Additional Resources, Additional Resources, Additional Resources, Additional Resources
- addressable markets, calculating, Your app’s best-case scenario
- Agile Web Solutions, Agile Web Solutions: Roustem Karimov
- analytics tools, Analytics, TapMetrics: Christopher Brown, Quantitative feedback
- answer sites, Additional Resources
- app design galleries, Finishing touches
- app icon design, Design
- app research tracking, Recap
- app searches, Categories and search
- appFigures platform, Lumos Labs: Romain David
- Apple Developer Forums, Additional Resources
- AppStoreHQ, AppStoreHQ: Chris DeVore
- arrival announcements for apps, What’s coming
- backup file extractor, Feedback and Bugs
- Balsamiq Studios, Balsamiq Studios: Peldi Guilizzoni
- blogging tools, Start blogging
- categories of apps in App Store, Categories and search
- compensation for surveys, Surveys and the “social” web
- costs of app development, Costs
- crash reporting, Quantitative feedback
- customer support tools, Customer feedback and support
- design templates, iPhone versus iPad
- developers, finding, GetAppsDone.com: Davide Di Cillo
- Digital Post app, Digital Post: Mike Rundle
- email marketing tools, Email marketing
- Fileitup Media, Lumos Labs: Romain David
- Flurry, Flurry: Peter Farago
- for app, creating, Phase 4, Launch Checklist
- for this book, Conventions Used in This Book, Safari® Books Online, Additional Resources
- game networks, Game Center
- GetAppsDone.com, GetAppsDone.com: Davide Di Cillo
- Grades app, Grades: Jeremy Olson
- Hockey open source framework, Feedback and Bugs
- Hog Bay Software, Finding crash logs on your computer
- icon variation requirements, Translating wireframes to screens
- Illusion Labs, iPad
- iOS Dev Center, Registering a Device with the Provisioning Portal
- iOS Reference Library, Additional Resources
- iPad usability results, iPhone versus iPad
- iPhone Configuration Utility, Installing through the iPhone Configuration Utility
- iTunes Connect, App Store Submission
- KISSmetrics, KISSmetrics: Cindy Alvarez
- legal resources, Agreements and protection
- Lumos Labs, Lumos Labs: Romain David
- MacRumors website, Grades: Jeremy Olson
- Mariner Software, Mariner Software: Michael Wray
- Mobclix, Digital Post: Mike Rundle
- number of devices running Apple iOS, Your app’s best-case scenario
- piracy check tools, Quantitative feedback
- PoweryBase, TapMetrics: Christopher Brown
- Provisioning Portal, Registering a Device with the Provisioning Portal
- rankings of apps, Gleaning insights through rankings
- ratings prompt tools, Other tools for feedback
- rejection of apps, avoiding, Version Information
- repositories, Repositories and source code
- screenshot tools, Third-Party Tools
- simultaneous touch events supported, The “touch” generation
- Smule, apps by, Smule: Jeff Smith
- social media releases, Launch Checklist
- Sophiestication Software, Smule: Jeff Smith
- splash (landing) pages, Email marketing
- survey tools, Surveys and the “social” web
- tap tap tap, tap tap tap: Phill Ryu
- Tapbots, Tapbots: Paul Haddad and Mark Jardine
- TapMetrics, TapMetrics: Christopher Brown
- task (issue) tracking, Tasks and tickets
- technology articles, Use Twitter
- TouchArcade website, Grades: Jeremy Olson
- Twitter clients, Use Twitter
- wireframing tools, Creating wireframes
- Wegener, Jonathon (author, “The Definitive Guide to iPhone App Market Sizing”), Your app’s best-case scenario
- WiFi, Fundamentals of all devices, iPad
- wireframes, Understanding Wireframes, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni, iPhone versus iPad
- creating, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni
- translating to screens, iPhone versus iPad
- Wray, Michael (president, Mariner Software), Hog Bay Software: Jesse Grosjean
X
- Xcode, Building onto a device
Y
- YouTube app, Fundamentals of all devices
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