December 2014
Beginner to intermediate
320 pages
6h 31m
English
book
Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics
by Nathaniel Lin
Content preview from Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics
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1. Introduction
Raw Data, the New Oil
“Data is the new oil”1 has become a common mantra among today’s Big Data proponents. However, Clive Humby, the founder of dunnhumby (the well-known retail analytics arm of Tesco Supermarkets in the UK), has also said that “[data] unrefined cannot really be used.” For this reason, many skeptics argue that Big Data is not new and is really just a fad. Before you are convinced of the importance or insignificance of Big Data, let’s try to use the “data as oil” analogy and show you the remarkable impact oil has had on every aspect of life across the world and (by inference) data.
1 http://ana.blogs.com/maestros/2006/11/data_is_the_new.html
If you look at a photo taken in New York in the late nineteenth century, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.