Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics
by Nathaniel Lin
Foreword
This book is well-timed for the current business analytics zeitgeist—the spirit of the times—in a variety of ways. Analytics and big data have become accepted tools for business strategy and competition. In surveys, virtually every manager agrees that they are important resources for business. If you are not a believer in data and analytics as guides to decision making, it is becoming embarrassing or politically incorrect to say so. This is all good news, at least from my perspective.
The only problem with this broad-scale consensus is that many managers and organizations still lack the skills and understanding to make analytics work for them. Lin’s book is directed at just this issue. As he says, there have been a variety of books that ...
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