December 2014
Beginner to intermediate
320 pages
6h 31m
English
book
Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics
by Nathaniel Lin
Content preview from Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics
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7. Identifying Business Opportunities by Recognizing Patterns
“How could you know which customers will buy...Did you have a ‘Crystal Ball’?”
—An IBM sales leader
Patterns of Group Behavior
When you see the effectiveness of analytics predictions for the first time, it does feel like magic. How can you predict which customers would buy certain products? It is like trying to predict how pollen suspended in water would move over time. It is well known that it is virtually impossible to predict the exact movement of a single pollen suspended in water. Albert Einstein was the first to understand the Brownian motion of a single pollen in 1905 that led to a Nobel Prize in 1926 for the experiment that verified Einstein’s theory. However, predicting the ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.