5. Analytics Decision-Making Process and the Analytics Deciders

“Handle your tools without mittens.”

—Benjamin Franklin

Time to Take Off the Mittens

It seems like common sense, but after over a decade of applying advanced analytics in many businesses, I have witnessed many failures caused by businesses handling analytics with their “mittens” on. These mittens can be overreliance on old tools, past experiences, outdated thinking, and attitudes fostered within rigid and restrictive organizational silos. A Forrester survey1 (Q1 2012) found that many analytics users are still limited by what they did before while they apply analytics, so they cannot reap its full benefits.

1 http://www.forrester.com/The+State+Of+Customer+Analytics+2012/-/E-RES61433?objectid=RES61433 ...

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