CHAPTER 1

Professional artist management and its principles

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CONSIDERING ARTIST MANAGEMENT AS A PROFESSION

Whatever your title—manager, personal manager, artist manager, brand manager, or representative—managing artists in the music business means that you are becoming a part of every facet of someone else’s life. There is virtually no aspect of the professional and personal corners of an artist’s life that a manager doesn’t encounter on a regular basis. Helping direct the career success of an artist requires significant involvement in their life. A manager who is new to the profession will find it to be immensely time-consuming and slow to deliver ...

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