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Artist Management for the Music Business 2e, 2nd Edition

Name: Artist Management for the Music Business 2e, 2nd Edition
Author: Paul Allen
ISBN: 9781136114779

by Paul Allen

October 2012

Beginner to intermediate

304 pages

9h 24m

English

Focal Press

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Cover
Halftitle
Title
Copyright
Contents
Acknowledgments
Introduction
Chapter 1 Professional artist management and its principles
Considering Artist Management as a ProfessionBe creative, informed, and connectedUnderstand people and businessFunctions of ManagementPlanningOrganizingLeading and directingControllingArtist Management Skills and Personal TraitsUnderstanding human natureLeadershipCoachingNetworkingSocialCommunicationOther skillsBuilding a Career in Artist Management
Chapter 2 Preparing to manage
Management Is Part of a Big BusinessAcquiring the KnowledgeUnderstanding the Nature of Artist ManagementMaking decisionsManaging pressureManagers are inconspicuousAn Understanding of Power in the Music BusinessThe power of moneyThe power of accessThe power of your latest successThe power of your body of workPower carries a responsibility to give backThe Manager as an Entrepreneur
Chapter 3 The artist: Preparing to be managed
Being Commercial Is Not Selling OutKnow Who You Are ArtisticallyGet ExperienceBuild a NetworkBe ProfessionalBe Prepared for ManagementPlan to Be Patient

Chapter 4 Lessons in artist management: From Colonel Parker to Jonnetta Patton
Tom ParkerLessons learnedRene Angelil: TargetingLesson learnedMichael Jeffreys: Conflicts of InterestLesson learnedPeter Grant: A Shared Belief between the Artist and the ManagerLesson learnedHerbert Breslin: Promoting Your ArtistLesson learnedJoe Simpson: Manage by the Boy Scout MottoLesson learnedJon Landau: Keeping a Business FocusLessons learnedBob Doyle: Using Your NetworkLessons learnedAndrew Loog Oldham: Exploit Your Artist’s TalentsLessons learnedJohnny Wright: A Matter of TimingLessons LearnedLou Pearlman: A Matter of TrustLessons learnedSharon Osbourne: A Family ExperienceLessons learnedLukasz Gottwald (Dr. Luke): Having It In WritingLessons learnedJonnetta Patton Managing An Artist’s ImageLessons learned
Chapter 5 The artist management contract
Negotiating the ContractThe Length of the ContractThe Manager’s Services to the ArtistExclusivityPower of AttorneyThe Manager’s Payment for ServicesEarnings Following the Contract PeriodThe Manager’s ExpensesOther SectionsContracting with a MinorA Contract Example
Chapter 6 A primer for the artist manager
Setting and Achieving GoalsPlanning a Personal Budget for the ArtistPlanning and Budgeting an EventAn Event PlanWhen and whereInvitationsFood and beverageThe performancePromotionA Sample BudgetPlanning Tools
Chapter 7 The artist as a business
Understanding Target MarketsDefining an Artist’s Target MarketWays to View Market SegmentsBranding and ImageThe Artist’s Support TeamBooking agentAttorneyPublicistManager of new mediaBusiness advisorsAlternative Forms of Business for the ArtistProprietorshipPartnershipCorporationLimited Liability Company or Partnership (LLCThe Internet: A Primer for the Artist ManagerThe importance of a domain nameA URLWeb hosting servicesContentMining the Internet for information
Chapter 8 Income from live performance
Booking the PerformanceBusiness Management of Live PerformancesTour ManagementPromoting the PerformanceThe promoterThe Performance ContractMerchandiseInternational TouringCollege Tours
Chapter 9 Income from songwriting
CopyrightSong PublishingIncome from SongwritingIncome from Song PerformancePublishing as a Negotiating Asset
Chapter 10 Income from recording
Recording for Large LabelsIncome and Expenses for the Artist from a Recording ContractCreating and paying for the recordingArtist’s incomeThe Role of the ProducerOther Expenses Charged to the ArtistThings for Which the Label Customarily PaysCurrent Trends in Contracts for Recording ArtistsA Changing Model for Major LabelsArtists Who Record for Independent LabelsIt’s BusinessThe Role of Radio in the Recording Artist’s IncomeThe business of terrestrial radioThe business of satellite and online radioThe chartsCollege radioSponsorships, Endorsements, Television, Motion Pictures
Chapter 11 Conducting business for the artist
Presenting the Artist for a Recording Contract: An Exercise in Time ManagementGoing for the record dealKnow the purpose of the meeting and do the homeworkPrepping for the meetingPlanning for resultsBudget the timePractice the meetingThe meetingShould the artist attend the meeting?Ending the meetingEthics and PayolaEthicsPayola
Chapter 12 The artist career plan
An Introduction to the PlanRecording artist business planAbout the artistMusical genreBiographyTalentsExperienceUniqueness of the artistEvaluation of the ArtistStrengths and weaknesses of the artistOpportunities and threatsAction points based on this evaluationEvaluation of the ManagerStrengths and weaknesses of the managerOpportunities and threatsConflicts of interestEstablishment of Goals and TimelinesMajor goals for the artist and sample strategies and tactics to achieve themGoals supporting major goals (subordinate to major goals) and sample strategies and tactics to achieve themSetting timelinesDevelopment of a Marketing PlanThe state of the industryThe target market for the artistDetailed plans to reach the targetBusiness FrameworkForm of the businessPersonnel requirementsInsuranceOtherThe Financial PlanA personal budget for the artistBudget for career planExit StrategyThe artist in a mature careerPlanning by the manager to end the relationshipThe Plan OutlineRecording artist business plan
Chapter 13 Coaching, leadership, and final advice
CoachingLeadershipFinal Advice
Appendix A Take 6 marketing brief
Take 6 Marketing/Publicity Report 4/1Syndicated radio (Urban & Gospel)Syndicated radio recently airedRadioRadio recently airedPrintPrint recently runTelevisionTV recently airedInternetInternet radioPodcastContestRetailer/major promotionsTourdate listings serviced to
Appendix B Artist management contract form
Personal Management Agreement
Appendix C Partnership agreement for members of a band
General partnership agreement ofRecitalsArticle I Formation of general partnershipArticle II Partnership capital and loansArticle III AccountingsArticle IV Profits, losses, distributions and expensesArticle V Duties of partners, rights of partnership, outside activities and publishing participationArticle VI Management and controlArticle VII Termination or admission of a partnerArticle VIII Purchase price of a partnership interestArticle IX Additional provisions regarding terminationArticle X DissolutionArticle XI MiscellaneousExhibit “A” Assets owned by prior partnership
Appendix D Recording contract
Recording agreement
Appendix E Ke$ha’s artist management contract
Appendix F Code of conduct: Music manager’s forum in Australia
Index

Content preview from Artist Management for the Music Business 2e, 2nd Edition

CHAPTER 7

The artist as a business

Any business requires an understanding of what product or service it is providing and to whom it is providing it. It is a basic mission statement. With the mission established, it becomes the job of the manager to refine the definition of who the expected customers of the artist will be, to employ the people and other resources to create a support team, and to develop a plan to create a relationship between the artist and their fans that includes commercial activity.

It is clear that among the most important functions of the artist manager is being the promoter and advocate for the artist and their talents. This ...

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Artist Management for the Music Business

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Artist Management for the Music Business 2e, 2nd Edition

by Paul Allen

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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