CHAPTER 2
Preparing to manage
The short course on preparing to manage artists is this: get some education, get some experience, build a network, find some clients, and then go to work managing. This chapter includes details on some of those steps, but it also includes a deeper look into the realities of the business, and the character of the relationships that a manager develops in the industry. And most importantly, it will help managers understand realities that have an impact on their effectiveness at advancing the careers of artist clients.
MANAGEMENT IS PART OF A BIG BUSINESS
Managing artists in the music business is done within the context ...
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