CHAPTER 3

The artist: Preparing to be managed

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Early in the career of an artist, there will be a moment when it feels like it is time to step up the pace of meeting goals and go for the “big time.” Some will try to continue to manage themselves, thinking that the 15% commission many managers earn can be saved just by investing a little more time into the business part of being an artist. For artists who seek regional recognition and who record for their own independent label, it is certainly possible to earn a modest income touring and selling their music and merchandise without a manager, although one would be helpful. However, for artists who ...

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