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B2B Social Selling Strategy
book

B2B Social Selling Strategy

by Julie Atherton
November 2022
Intermediate to advanced
280 pages
7h 5m
English
Kogan Page
Content preview from B2B Social Selling Strategy

Introduction: how to use this book

Who this book is for

This book is an essential read for everyone involved in B2B marketing and sales who wants to embrace social media transformation and improve their B2B results. It provides a simple and structured approach for all practitioners in the industry or anyone studying for digital marketing or sales qualifications. Aiming to both inspire and educate about the benefits of a strategic approach to social selling, it will guide you in generating and nurturing relationships to create strong leads and sales, whatever field your business operates within.

Why I wrote this book

Social media is embedded in global culture. We use it every day for work, with friends, with family and even with strangers. No ...

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Publisher Resources

ISBN: 9781398604605