November 2022
Intermediate to advanced
280 pages
7h 5m
English
Content preview from B2B Social Selling Strategy
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Campaigns: how to take an integrated approach to B2B social selling channel selection
Where to start with channels for B2B social selling
Chapter 2 introduced the ABC strategy process which starts with your networked audience, where each contact is part of a number of professional and personal interconnected units. The second stage is the mature interdependent brand, which is experienced through the three-way relationship of the company brand, your personal brand ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.