B2B Social Selling Strategy

03

The networked audience

Finding your networked audience on social media, what they look like and how you can understand them

What does a networked audience look like and how is it connected to other audiences? This chapter shows you how to visualize a networked audience. It explains how social listening and other tools can be used to create networked personas and how you can use this approach to build valuable and engaged relationships on social media.

Visualizing the networked audience

Chapter 2 introduced the idea of a networked audience – an audience that is defined by its connections within multiple networks, and the recognition that the businesses and individuals in these networks play a variety of different roles at different times ...