November 2022
Intermediate to advanced
280 pages
7h 5m
English
Making the most of influencer relationships
The world of influencers is changing as it matures. Although celebrities are still important to some brands, and payment per post still exists, for the majority of businesses their motivations for working with influencers have changed and therefore so has the type of influencer they choose. What has driven this transition is an increasing belief in transparency and authenticity, and a ...
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