Working in the Business
Thinking When You Should Be Working
Your business card isn't what matters the most. Neither is your logo or your mission statement. Sometimes it's easy to get lost in thinking about your business when what you should be doing is “working in” your business.
A blog that I regularly read is The Entrepreneurial Mind (drjeffcornwall.com), by Dr. Jeff Cornwall, Massey Chair in Entrepreneurship and director of the Center for Entrepreneurship at Belmont University in Nashville, Tennessee. Dr. Cornwall has a way of cutting through the noise around business and getting to the heart of the matter. I thought that one of his recent columns had particular relevance to the idea of being the best at what matters the most.
“When It Is Time to Work in Your Business,” by Dr. Jeff Cornwall
Here is a sampling of quotes from first-time entrepreneurs that I hear in my office.
It is as if they are planning a dinner party and spent all their time worrying about getting the centerpiece and place settings just right, but ...