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Be the Best at What Matters Most: The Only Strategy You will Ever Need by Joe Calloway

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20

When Everything Is Pursued, the Important Is Neglected

Too Much Pressure

Sometimes, to get to the really important things in our work or our lives, we have to let go. We have to create the space for what matters most to take its place.

I have a seven-year-old daughter, and like her big sister before her, she loves the Berenstain Bears series of children's books. One book in the series has some very real applications to anyone who is chasing every imaginable idea and tactic they see to try to improve their business.

The book is The Berenstain Bears and Too Much Pressure. It's a classic tale of a family whose schedule gets out of control. Much like the business owner or manager who is spread too thin and unable to get the team focused on what matters most, the Berenstain Bears have created a pressure-cooker life in which, because everything is pursued, the most important things are neglected.

Sister Bear's Nightmare

In the story, Sister Bear has a nightmare. “Sister dreamed she was on a strange sort of merry-go-round . . . a merry-go-round of activities which went round and round and round. She wanted to get off, but no matter how hard she tried, she couldn't.”

I've had business owners and managers tell me they are experiencing much the same kind of nightmare in real life. “We're working like mad. Nobody goes home before 10:00 pm around here,” they say, “but it seems like we can never do enough to get us where we need to be.”

Executing in the Game They Are In

My friend Randy ...

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