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Be the Best at What Matters Most: The Only Strategy You will Ever Need by Joe Calloway

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15

What Matters Most to Your Team

Understanding Employees Matters, Too

To be the best at what matters most, it's essential to get buy-in from your team. It's therefore essential to know what matters most to the people on your team. It's one thing for you to want your team to have the same goals and objectives that you have. It's quite another to assume that they're motivated to reach those goals the same way you are.

Just like we have to understand our customers and what matters most to them, we have to understand our employees and coworkers and what matters most to them, too. In these days of multiple generations working together under one company roof, it's easy to fall into the trap of thinking that “they” are wrong in what they want, how they want it, and why they want it.

They're usually not wrong about those things any more than you are; they're just different. Most of us have business relationships with people who live completely different lifestyles than we do. What's it worth to me and the strength and effectiveness of my relationships if those other people feel that I “get them.” It's worth quite a bit.

Understanding

One great strength that Julie and Charles May bring to the success of their company, bytes of knowledge, is an understanding of their young employees and what matters to them. Julie wrote a blog on this that I think is worth sharing.

“We Are the Coffee Shop Generation,” by Julie May

We want everything flexible. From what we wear, to how we interact, to ...

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