CHAPTER18What Happened: Self-Reflection and Evaluation

AT THE TIME THAT YOU ARE INTERVIEWED FOR A POSSIBLE COACHING ENGAGEMENT, YOU MAY BE ASKED HOW YOU EVALUATE THE EFFECTIVENESS OF YOUR COACHING. THIS QUESTION IS NOT AN INVITATION TO DISCUSS THE LATEST research on coaching outcomes, although some sponsors may find that an interesting topic. Instead, it is an opening for you to demonstrate your credibility as a coach. Those who hire you want to be assured that you are seriously committed to achieving results. Also, the criteria you use for evaluation are an indication of what you see as important aspects of coaching. Lastly, your own observations and feedback from others on how well the process worked are invaluable for your own continued learning ...

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