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Behavioral Marketing: Delivering Personalized Experiences At Scale by Bill Nussey, Dave Walters

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Acknowledgments

First, my wife, who more than holds down the fort while I'm off meeting with marketing teams around the world. She's our True North. And my two daughters, ages seven and five, who only ask Daddy for fun gifts from Melbourne, Australia not Melbourne, Florida. Without all my girls I would lack an understanding of life, love, and the world.

Professionally, those who have formed my views of marketing and technology for the last 20 years, including Hugh MacLeod, Gary Vaynerchuk, Chris Brogan, Rand Fishkin, Mark Suster, Brad Feld, Tom Tunguz, and Tim Ferris. They think deeply, challenge the norms, share with the world at-scale, and have been responsible for educating a generation of marketers and startup types. We collectively owe them a debt of gratitude that can be repaid by sharing their thinking across social networks and buying their books. The Hughtrain Manifesto, the Thank You Economy and everything ever written on Tom Tunguz's blog could easily be a master-class-in-a-box for digital marketing.

Finally, to my friends and colleagues at Silverpop—particularly Bill Nussey and Bryan Brown—it has been a joy to be part of the journey to move marketing beyond batch-and-blast to behavior-powered interactions. We started as a strong independent company with more than a decade of marketing tech innovation, and our latest journey as part of IBM's Commerce Group will supercharge our ability to help marketers be more successful and fulfilled in their roles. Here's to another ...

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