Behavioral Marketing: Delivering Personalized Experiences At Scale

Index

• A/B subject-line testing
• Acquisition
• AdWords
• Age, and relevance vs. privacy concerns
• AlchemyAPI
• Amazon
• Amazon Prime
• American Marketing Association
• Android
• Apple
• Application programming interface (API)
• Arby's
• Art, marketing as
• Audience segmentation,. See also Segmentation
• Authenticity
• Automated programs:
  • definition of
  • rounding out digital enhancements with
• Automation:
  • for data capture/hygiene
  • email
  • by Silverpop
  • use of, in campaign creation

• B2B marketing, see Business-to-business marketing
• B2C marketing, see Business-to-customer marketing
• BabiesRUs
• Basic segmentation rules
• Batch-and-blast marketing
• “Batch and blast” marketing
• Baumgartner, Felix
• Behavior, as key to marketing
• Behavioral marketing, reasons for focusing on
• Behavioral marketing campaigns, examples of
• Behavioral marketing manifesto
• Behavioral marketing quotient
• Behavioral scoring
• Best Friend Brand(s)
  • Creative Market as
  • definition of
  • Delta Air Lines
  • eBags as
  • GILT Group as
  • prospect nurturing by
  • research on
  • Spotify as
• Blacklists
• Branch, Allan
• Brands and branding. See also Best Friend Brand(s)
  • personal brands
  • and social networks
• Brand voice
• Browse abandon:
  • definition of
  • as digital enhancement
  • in marketing campaign
• Budgeting
• Buffer
• The Bulletin
• Burnett, Leo
• Business challenge(s):
  • budgeting as
  • data capture and hygiene as
• Business-to-business (B2B) marketing
  • and acquisition
  • and automation
  • with deep considerers
  • and nurture marketing
  • and path to first purchase
  • and prospect nurturing
  • and segmentation ...