Index

  • A/B subject-line testing
  • Acquisition
  • AdWords
  • Age, and relevance vs. privacy concerns
  • AlchemyAPI
  • Amazon
  • Amazon Prime
  • American Marketing Association
  • Android
  • Apple
  • Application programming interface (API)
  • Arby's
  • Art, marketing as
  • Audience segmentation,. See also Segmentation
  • Authenticity
  • Automated programs:
    • definition of
    • rounding out digital enhancements with
  • Automation:
    • for data capture/hygiene
    • email
    • by Silverpop
    • use of, in campaign creation
  • B2B marketing, see Business-to-business marketing
  • B2C marketing, see Business-to-customer marketing
  • BabiesRUs
  • Basic segmentation rules
  • Batch-and-blast marketing
  • “Batch and blast” marketing
  • Baumgartner, Felix
  • Behavior, as key to marketing
  • Behavioral marketing, reasons for focusing on
  • Behavioral marketing campaigns, examples of
  • Behavioral marketing manifesto
  • Behavioral marketing quotient
  • Behavioral scoring
  • Best Friend Brand(s)
    • Creative Market as
    • definition of
    • Delta Air Lines
    • eBags as
    • GILT Group as
    • prospect nurturing by
    • research on
    • Spotify as
  • Blacklists
  • Branch, Allan
  • Brands and branding. See also Best Friend Brand(s)
    • personal brands
    • and social networks
  • Brand voice
  • Browse abandon:
    • definition of
    • as digital enhancement
    • in marketing campaign
  • Budgeting
  • Buffer
  • The Bulletin
  • Burnett, Leo
  • Business challenge(s):
    • budgeting as
    • data capture and hygiene as
  • Business-to-business (B2B) marketing
    • and acquisition
    • and automation
    • with deep considerers
    • and nurture marketing
    • and path to first purchase
    • and prospect nurturing
    • and segmentation ...

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