Book description
Launch a business and ignite a movement with a powerhouse blog!
Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.
"If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch
"Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution
"Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing
"Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer
Table of contents
- Cover
- BORN TO BLOG: Building Your Blog for Personal and Business Success One Post at a Time
- Copyright Page
- Contents
- Introduction: Were You Born to Blog?
- CHAPTER 1 The Common Traits of Successful Bloggers
- CHAPTER 2 You’re Not a Writer, You’re a Blogger
- CHAPTER 3 Yes—You Can Blog
- CHAPTER 4 Storytelling
- CHAPTER 5 Dreaming
- CHAPTER 6 Persuading
- CHAPTER 7 Teaching
- CHAPTER 8 Curation
- CHAPTER 9 Discovering Your Blogging Skills
- CHAPTER 10 Why Your Business Should Blog
- CHAPTER 11 Corporate Blogging’s Most Common Questions
- CHAPTER 12 The Minimum Viable Blog
- CHAPTER 13 Unlocking Content
- CHAPTER 14 Attracting Readers
- CHAPTER 15 Attracting and Nurturing Blog Contributors
- CHAPTER 16 Making Your Blog Pay
- CHAPTER 17 Rocks in the Road
- CHAPTER 18 Getting Personal
- CHAPTER 19 Breaking Through with a Personal Blog
- CHAPTER 20 Blogging Habits
- CHAPTER 21 Coda
- Index
Product information
- Title: Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
- Author(s):
- Release date: April 2013
- Publisher(s): McGraw-Hill
- ISBN: 9780071811170
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