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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Stanford Smith, Mark Schaefer

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CHAPTER 14Attracting Readers

As we discussed, there are many benefits to blogging. It can greatly enhance your search traffic, provide PR opportunities, and help define your thought leadership. But let’s face it. You want somebody to read the darn thing, too. Readers are the lifeblood of a blog.

You are better off setting the goal of growing your blog right from the beginning. There are hundreds of techniques for attracting readers to your blog. A Google search will serve up millions of sites clamoring to share the latest blog promotion tip. But few of these tips start with the right objective.

Before you start attracting readers, commit to finding the right kind of reader.

For business blogs, the “right” reader is usually a potential customer ...

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