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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
book

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

by Mark Schaefer, Stanford Smith
April 2013
Beginner
176 pages
3h 9m
English
McGraw-Hill
Content preview from Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Accountability blogs, 144

Ackerman, Alice, 163–164

Advertising, 120–121

Affiliate products, 121–122

Allsopp, Glenn, 73

American Red Cross, 96

Ana (blogger), 119–120

Appinions.com, 106

Apple, 113

Asimov, Isaac, 155

AT&T, 68, 111, 117

Attracting contributors, 111–117

from areas of the company, 112–114

and building competency of bloggers, 114–117

spotting star contributors, 114

Attracting readers, 103–110

by adding a blog to current marketing, 105

by being active on readers’ social channels, 106

by contributing to other publications, ...

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Publisher Resources

ISBN: 9780071811163