Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
by Mark Schaefer, Stanford Smith
CHAPTER 21Coda
Whether blogging for business, for money, or for personal enjoyment, the experience can be an emotional roller coaster!
You’re bound to hit some rough patches and self-doubt. And when you do, we’d like you to remember this final story:
Dr. Alice Ackerman is a pediatrician and college educator from Virginia Tech University who started blogging after being inspired by the book The Tao of Twitter.
She put a lot of thought into her blog and decided that this would be an excellent vehicle for community outreach. Specifically, one of the goals would be educate her rural community about the importance of childhood inoculation, a subject with a lot of misunderstandings surrounding it.
Since she was part of both a hospital and a university, ...
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