April 2013
Beginner
176 pages
3h 9m
English
book
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
by Mark Schaefer, Stanford Smith
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CHAPTER 7Teaching
Parents teach their children. Leaders build world-class organizations by mentoring key team members. Bloggers share their lessons with their readers. We are teaching even we don’t think about it.
Our research and observations show three types of day-to-day teaching encounters: teaching by doing, conversation, and coaching or mentoring.
TEACHING BY DOING
You are being watched. Your colleagues observe your behavior in meetings. Your neighbors watch you play with your children. Your spouse watches your reaction to financial pressure. Although you aren’t teaching through instruction, you are teaching by example.
Living is the primary way bloggers teach their audiences. Cancer survivors, obese mothers, adrenaline seekers, and others ...