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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Stanford Smith, Mark Schaefer

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CHAPTER 19Breaking Through with a Personal Blog

If you’re ready to try a personal blog, it makes sense to spend a little time planning.

Personal blogging should be approached with the same careful attention to detail as business blogging. Even 60 minutes spent thinking through your personal blogging strategy will deliver incredible results. Many bloggers later realize that their hobby blog is a viable business but discover that mistakes have made it harder for them to make the transition. Others start blogs that turn into a guilt-ridden chore that they end up hating.

In the end, your personal blog should make you feel happy, fulfilled, powerful, and connected to a larger community. Let’s make sure that you experience those benefits.

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