Business Innovation Insights (Collection), 2/e

Table of contents

1. Title Page
2. Copyright Page
3. Contents
4. Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business
   1. Copyright Page
   2. Dedication Page
   3. Praise for Predictable Magic
   4. Acknowledgments
   5. About the Authors
   6. Preface
   7. Introduction
   8. Part I Creation of a Design Strategy
      1. 1 Set the Stage for Success
         1. Designing the Intangible
         2. New Rules of Competition
         3. A New Perspective on Design
         4. Overcoming the Hurdles
         5. Psycho-Aesthetics: An Integrated Approach to Innovation and Design
         6. The Importance of Emotion—and Action
      2. 2 Enable Your Stakeholders
         1. New Stakeholders, New Process
         2. Why It Doesn’t Happen Naturally
         3. Essential Ingredients for Alignment
         4. Process in Action—Amana
         5. A New Focus on Consumer Testing
         6. Building Confidence, Building Success
         7. Moving Forward
         8. Creating Meaning
      3. 3 Map the Future
         1. Designing for Tomorrow’s Markets Today
         2. Experience Mapping Guides the Way
         3. Mapping Emotions
         4. Engaging Interactivity
         5. Mapping Out the Possibilities
         6. Strategy Based on Understanding
         7. Experience Mapping and the Power of Design
      4. 4 Personify Your Consumer
         1. Redesigning an Icon
         2. Personas—The Mask of the Consumer
         3. Personas Fuel Intelligent, User-Centric Design
         4. What Goes into a Persona
         5. What You Get Out of Personas
         6. Using Personas to Guide Design
         7. Mapping Personas
         8. Getting a Handle on the Right Design
         9. A Fresh Perspective
      5. 5 Own the Opportunity
         1. On a Wing and a Startup Prayer
         2. A Market Winning Strategy
         3. Opportunity Is Where You Find It
         4. Unearthing the Opportunity
         5. Choosing the Right Opportunities
         6. The True Power
         7. Part I Conclusion
         8. Amana
         9. Flip Cam
         10. JBL Professional
         11. Vestalife
   9. Part II Implementation and Consumer Experience
      1. 6 Work the Design Process
         1. From a Guitar Stand to a Guitar
         2. Set Up a War Room
         3. Get Started—Fast
         4. The Role of Experts/Lead Users
         5. Back to the Consumer
         6. The Importance of Execution
         7. Channeling Our Learning
         8. Designing a New Way to Market
         9. Finding a Balance
      2. 7 Engage Emotionally
         1. The Importance of Belonging
         2. The Hero’s Journey
         3. Why We Still Need Heroes
         4. The Creation of Heroes
         5. What It Takes to Make a Hero
         6. Winning Through Creating Heroes
      3. 8 Reward Your Consumer
         1. Putting It All Together
         2. Greening the Landscape
         3. Enable Your Stakeholders
         4. Map the Future
         5. Personify Your Consumer
         6. Own the Opportunity
         7. Work the Design Process
         8. Engage Emotionally
         9. Reward the Consumer
      4. Part II Conclusion
   10. Afterword
   11. Endnotes
   12. Bibliography
   13. Index
5. Do You Matter?: How Great Design Will Make People Love Your Company
   1. Copyright Page
   2. Dedication
   3. Praise for Do you matter?
   4. About the Authors
   5. Acknowledgments
   6. 1. Design Matters
      1. Design or Die
   7. 2. Do You Matter?
      1. Why?
   8. 3. How To Matter
   9. 4. Being Design Driven
      1. Positive Examples of Design-Driven Companies
      2. Some Not So Positive Examples
      3. Implementation
      4. How Do You Know How Your Customers Feel?
      5. Cost Factors
      6. The Human Factor
   10. 5. Your Brand Is Not Your Logo
       1. The Living Nature of a Brand
       2. Your Brand Communicates
       3. Your Brand Is About Value
       4. How To Really Be Cool, Not Just Act Cool
       5. Your Brand Should Be As Alive As a Person
       6. Once There, a Brand’s Success Is Yours to Lose
       7. How Do You Know How You’re Doing in Respect to Customer Experience?
   11. 6. Products As Portals
       1. Starting with Experience, Hopefully Ending with It
       2. Being the Customer
       3. How Do You Do This?
       4. Portals to Experience
       5. This All Sounds Good, But One More Time, How Do I Go About Doing It?
       6. You Can Do It, We Can’t Help
       7. What the W? A Hotel As Suite As They Come!
   12. 7. Your Products and Services Are Talking to People
       1. What Is Design Language?
       2. Speaking in Tongues
       3. Getting to Your Own Design Language and Strategy
   13. 8. Building a Design-Driven Culture
       1. Focus
       2. Long-Term
       3. Authentic
       4. Vigilant
       5. Original
       6. Repeatable
   14. 9. Go Forth and Matter
       1. 1. Design matters
       2. 2. Design is a process, not an event
       3. 3. If it was easy, everybody would do it
   15. Endnotes
   16. Index
6. Disrupt: Think the Unthinkable to Spark Transformation in Your Business
   1. Copyright Page
   2. Praise for Disrupt
   3. Acknowledgments
   4. INTRODUCTION: Disruptive Thinking: The Revolution Is in Full Swing
   5. Chapter 1: Crafting a Disruptive Hypothesis: Be Wrong at the Start to Be right at the end
   6. Chapter 2: Discovering a Disruptive Opportunity: Explore the Least Obvious
   7. Chapter 3: Generating a Disruptive Idea: Unexpected Ideas have Fewer Competitors
   8. Chapter 4: Shaping a Disruptive Solution: Novelty for Novelty’s Sake Is a Resource Killer
      1. What Do People Really Think? (As Opposed to What They Tell You They’re Thinking)
      2. Prototypes make thinking tangible. They give shape to your ideas. Literally.
   9. Chapter 5: Making a Disruptive Pitch: Under prepare the Obvious, Over prepare the Unusual
   10. EPILOGUE: An Instinct for Change: look Where No one Else is looking
   11. Quick Reference Guide: Process Summary
   12. Endnotes
   13. About the Author
   14. Index
7. Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation
   1. Copyright Page
   2. Dedication Page
   3. Praise for Creating Breakthrough Products, Second Edition
   4. Foreword
   5. Acknowledgments
   6. About the Authors
   7. Preface
      1. What to Expect from This Book
      2. User’s Guide
      3. How to Use the Case Studies
   8. Glossary of Acronyms and Terms
   9. Part One: The Argument
      1. Chapter One. What Drives New Product Development
         1. Redefining the Bottom Line
         2. Identifying Product Opportunities: The SET Factors
         3. POG and SET Factor Case Studies
         4. Summary Points
         5. Notes
      2. Chapter Two. Moving to the Upper Right
         1. Integrating Style and Technology
         2. Style Versus Technology: A Brief History of the Evolution of Style and Technology in the Nineteenth and Twentieth Centuries
         3. Positioning Map: Style Versus Technology
         4. Knockoffs and Rip-offs
         5. The Upper Right and Intellectual Property
         6. Revolutionary Versus Evolutionary Product Development
         7. Summary Points
         8. References
      3. Chapter Three. The Upper Right: The Value Quadrant
         1. The Sheer Cliff of Value: The Third Dimension
         2. Value Opportunities
         3. Value Opportunity Charts and Analysis
         4. The Time and Place for Value Opportunities
         5. VOs and Product Goals
         6. The Upper Right for Industrial Products
         7. The Upper Right of Commodity Products: Trading off Value among the Aluminum Can, the Plastic Bottle, and the Glass Bottle
         8. Summary Points
         9. References
      4. Chapter Four. The Core of a Successful Brand Strategy: Breakthrough Products and Services
         1. Brand Strategy and Product Strategy
         2. Corporate Commitment to Product and Brand
         3. Corporate Values and Customer Values
         4. Managing Product Brand
         5. Brand and the Value Opportunities
         6. Summary Points
         7. References
   10. Part Two: The Process
       1. Chapter Five. A Comprehensive Approach to User-Centered, Integrated New Product Development
          1. Clarifying the Fuzzy Front End of New Product Development
          2. User-Centered iNPD Process
          3. Resource Allocation
          4. Summary Points
          5. References
       2. Chapter Six. Integrating Disciplines and Managing Diverse Teams
          1. User-Centered iNPD Facilitates Customer Value
          2. Understanding Perceptual Gaps
          3. Team Functionality
          4. Part Differentiation Matrix
          5. Issues in Team Management: Team Empowerment
          6. iNPD Team Integration Effectiveness
          7. Summary Points
          8. References
       3. Chapter Seven. Understanding the User’s Needs, Wants, and Desires
          1. Overview: Usability and Desirability
          2. An Integrated Approach to a User-Driven Process
          3. Scenario Development (Part I)
          4. New Product Ethnography
          5. Lifestyle Reference and Trend Analysis
          6. Ergonomics: Interaction, Task Analysis, and Anthropometrics
          7. Scenarios and Stories
          8. Broadening the Focus
          9. Product Definition
          10. Summary Points
          11. References
          12. Research Acknowledgments
   11. Part Three: Further Evidence
       1. Chapter Eight. Service Innovation: Breakthrough Innovation on the Product–Service Ecosystem Continuum
          1. The Era of Interconnected Ecosystems: Product, Interface, and Service
          2. Umpqua: Designing a Bank Like a Product
          3. UPS Moves Beyond the Package Delivery Industry
          4. The Disney Renaissance: The Ultimate Entertainment Service
          5. Interaction Design
          6. Summary Points
          7. References
       2. Chapter Nine. Case Studies: The Power of the Upper Right
          1. Reinventing the Classroom with Upper Right Seating Systems: The IDEO and Steelcase Node
          2. Ball Parks Play in the Upper Right: The Dallas Stadium and PNC Park
          3. Innovation in Machining: Kennametal Beyond Blast Titanium Manufacturing
          4. Electric Vehicle Innovation: Bringing Upper Right Transportation to the Twenty-First Century
          5. Upper Right Open Innovation Partnerships between Companies and Universities
          6. Summary Points
          7. Endnotes
       3. Chapter Ten. Case Studies: The Global Power of the Upper Right
          1. The BRIC Countries
          2. DesignSingapore Council: The Third Component from the Little Country That Can
          3. Summary Points
          4. References
       4. Chapter Eleven. Where Are They Now?
          1. Changing SET Factors
          2. Summary Points
   12. Epilogue
       1. Future Innovators
       2. Have Faith in the Leap
       3. References
   13. Index
   14. FT Press