Business Innovation Insights (Collection), 2/e

Foreword

It’s hard to believe that this remarkable book is actually 11 years old and going into its second edition. It has been widely influential, having been used by many companies, universities, and other organizations in multiple countries. Such diverse leaders as Procter & Gamble, Kraft, Boeing, and Navistar have productively applied its concepts and approaches. So have other businesses, in countries ranging from Belgium, Finland, and the U.K. to China and Singapore. In fact, in Singapore, the ideas in the book were an influence that contributed to the design-driven innovation initiatives by its government-sponsored Design Council. Creating Breakthrough Products also plays a major role in the curricula of Carnegie Mellon University, the ...