Business Innovation Insights (Collection), 2/e

Preface

Why Psycho-Aesthetics?

Psycho-Aesthetics is the RKS process of creating emotional connections between consumers and designs. It spans the spectrum from research to strategy to implementation and finally to consumer experience. By revealing the triggers that attract buyers, generate the purchase impulse, and create emotional connection, this process can empower you to build the viral demand that leads to segment leadership. Whether you’re a business leader, or engaged in strategy, innovation, and design in any way, Psycho-Aesthetics can help achieve your goals.

To understand the roots of this design thinking methodology, we simply need look at the psychology of what it means to be human, from the most basic elements we require for survival ...