April 2013
Beginner to intermediate
1089 pages
24h 12m
English
book
Business Innovation Insights (Collection), 2/e
by Luke M. Williams, Deepa Prahalad, Robert Brunner, Ravi Sawhney, Johnathan Cagan, Craig M. Vogel
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4 Personify Your Consumer
The next step in crafting an effective design strategy is developing a deep understanding of potential customers, what they seek in the category, and their needs, desires, and aspirations. Creating meaningful consumer experiences depends on these insights. Developing and mapping personas can enable companies to identify target consumers and set design priorities.
Redesigning an Icon
Leading audio products company JBL (James B. Lansing) Professional had a problem. After more than a decade as the leader in the portable powered speaker market it created with the original EON line of portable public address (PA) speakers, JBL’s competition had begun encroaching on the EON’s market share. In the years since its introduction ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.