Business Innovation Insights (Collection), 2/e
by Luke M. Williams, Deepa Prahalad, Robert Brunner, Ravi Sawhney, Johnathan Cagan, Craig M. Vogel
Praise for Disrupt
“Disrupt is a simple yet incredibly powerful thought process that can help turn your business upside-down in seconds. Are you prepared to DISRUPT your business?”
—Martin Lindstrom, best-selling author of Buyology
“Remember the old Apple tagline, urging us all to ‘Think Different’? In this book, Luke Williams shows us how to do precisely that. Disrupt helps you look at business—and the world around you—through a fresh lens, one that turns assumptions and convention upside down. Best of all, this is a practical book for the real world—Williams reveals not just how to come up with disruptive ideas, but how to nurture them, test them, pitch them, and ultimately make them real and profitable.”
—Warren Berger, author of Glimmer: ...
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