July 2020
Beginner
216 pages
4h 31m
English
Content preview from Business Writing For Innovators and Change-Makers
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Every marketing toolkit needs a one-pager, or a “one-sheet” as this sophisticated version of a flyer is sometimes called. Like a flyer, a one-pager is a promotional tool that uses a catchy headline and graphics to grab the audience’s attention. But while a flyer typically announces a single event or promotion, a one-pager promotes either your company, or a particular product or service, as a whole.
A well-designed one-pager can serve many different situations. For example, you might e-mail an electronic version to a prospect after an initial conversation. If you participate in trade shows or exhibitions, you’ll want a printed stack of one-pagers for your table. And if you’re looking for a way to create a focal point for ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.